Most small business owners publish content, cross their fingers, and hope Google sends traffic. Smart marketers do something different: they monitor keywords consistently, strategically, and proactively.

In this guide, you’ll learn:

• Why keyword monitoring is the backbone of SEO success
• How to track rankings the right way
• Which free and paid tools to use
• How to turn ranking data into traffic and conversions

By the end, you won’t just “check rankings.” You’ll know how to monitor keywords like a pro marketer, confidently and consistently.

What Does “Monitor Keywords” Really Mean?

To monitor keywords means tracking how your target keywords rank in search engines over time and analyzing how those rankings change.

It’s not just about checking if you’re on page one. It’s about understanding:

• Where your keywords rank today
• Whether they’re moving up or down
• How competitors are performing
• Which keywords drive clicks and impressions
• How Google’s search results (SERPs) are changing

Keyword monitoring allows you to measure your SEO visibility, which is the percentage of potential clicks your website is receiving based on your rankings.

For beginners, think of it this way:

Publishing content without tracking keywords is like running ads without checking results.

When you monitor keyword positions consistently, you stop guessing and start making informed SEO decisions.

Why Monitoring Keywords Is Essential for SEO Growth

If you only remember one thing from this article, remember this:

Keyword monitoring is your SEO early-warning system.

Here’s why it matters.

1. It Protects You from Traffic Drops

Rankings fluctuate constantly. If your keyword drops from position 3 to position 12, traffic can decline significantly.

Monitoring keywords helps you:

• Catch ranking drops early
• Identify which pages need updates
• React before traffic declines severely

Without tracking, you may not notice a problem until revenue drops.

2. It Reveals What’s Actually Working

Many beginners create content without knowing what drives results. Keyword monitoring shows you:

• Which keywords are climbing
• Which content updates improved rankings
• Which pages deserve more optimization
• Where internal linking could help

When you see a keyword move from page two to page one after an update, you know your SEO strategy is working.

3. It Improves Content Strategy

Keyword tracking helps you refine your plan.

For example:

• High-impression, low-ranking keywords → Optimize those pages
• Keywords ranking #8–#15 → Quick-win opportunities
• Rising long-tail keywords → Expand supporting content

Monitoring keywords transforms SEO from reactive to strategic.

Competitor Keyword Monitoring: What You Should Watch

If you want to monitor keywords like a pro marketer, you can’t just track your own rankings, you also need to watch your competitors.

Why?

This is because SEO is naturally competitive. Every time your ranking shifts, it’s probably because someone else’s ranking improved. Analyzing your competitor’s keywords will help you gain insight into what’s going on in your industry and potential growth areas before they become obvious.

Here’s what you should focus on.

1. Competitor Ranking Shifts

When a competitor suddenly jumps above you for an important keyword, that’s a signal, not bad luck.

Pay attention to:

• Keywords where competitors moved into the top 3
  
• Keywords where you dropped but they gained
  
• Pages that suddenly appear on page one
  
• New domains entering your keyword space
  

These movements often mean they updated content, built backlinks, or optimized for search intent better than you.

Instead of guessing, investigate their page:

• Is it longer or more detailed?
  
• Is it better structured?
  
• Does it target additional related terms?
  
• Does it answer the search intent more clearly?
  

Competitor ranking shifts are clues for improving your own content.

2. Keyword Gaps You’re Missing

One of the smartest SEO moves is identifying keywords your competitors rank for, but you don’t.

These are called keyword gaps, and they reveal untapped traffic opportunities.

Look for:

• High-impression keywords they rank for consistently
  
• Long-tail keywords driving niche traffic
  
• Commercial-intent keywords tied to conversions
  
• Informational keywords supporting their authority
  

When you spot keyword gaps, you can:

• Create new content targeting those terms
  
• Optimize existing pages to include them
  
• Build internal links to support those topics
  

This is how you expand strategically instead of randomly publishing content.

3. Featured Snippets and SERP Features

Sometimes your competitor isn’t outranking you, they’re just dominating SERP features.

Watch for:

• Featured snippets
  
• People Also Ask boxes
  
• Local packs
  
• Video results
  
• AI-generated summaries
  

If competitors capture these features, they may receive more visibility even if rankings are similar.

To compete:

• Structure content with clear headings
  
• Add concise answer paragraphs
  
• Use bullet lists where appropriate
  
• Include schema markup when possible
  

4. New Content Trends in Your Industry

Competitor keyword monitoring also reveals trends.

If multiple competitors begin ranking for similar new keywords, that’s a pattern worth noting.

It might signal:

• A new service demand
  
• Seasonal interest changes
  
• Industry shifts
  
• Emerging customer questions
  

Smart marketers don’t just react — they anticipate.

By monitoring competitor keywords consistently, you turn SEO from a guessing game into a strategic advantage.

Tools to Monitor Keywords (Free + Paid)

You don’t need expensive software to get started — but tools make the process faster and more accurate.

Let’s break this down clearly.

Free Tools to Monitor Keywords

Google Search Console
The best free starting point. It shows:

• Average keyword position
• Clicks and impressions
• CTR (click-through rate)
• Keyword queries per page

It’s perfect for beginners.

Other free options:

• Free browser-based rank checkers
• Manual Google searches (use incognito mode)
• Limited trial versions of paid tools

Pros of free tools:

• No cost
• Reliable Google data
• Easy to start

Cons:

• Limited automation
• No daily rank tracking
• Limited competitor insights

Paid Keyword Monitoring Tools

Paid tools offer deeper insights and automation.

They typically provide:

• Daily keyword tracking
• Historical ranking data
• Competitor keyword tracking
• SERP feature monitoring
• Location-based tracking
• Mobile vs desktop tracking

When choosing a tool, compare:

• Update frequency (daily vs weekly)
• Pricing tiers
• Number of keywords allowed
• Local tracking capability
• SERP feature tracking

Best for beginners: Start with a small plan that allows tracking 50–200 keywords.

Beginner Workflow to Monitor Keywords Like a Pro

Follow this simple process:

1. Create a master keyword list (primary + secondary keywords).
2. Add them to a rank tracking tool.
3. Set weekly or daily tracking updates.
4. Group keywords by page or topic.
5. Review ranking changes weekly.
6. Optimize content based on performance.
7. Track results after updates.

This workflow prevents overwhelm and keeps your strategy focused.

Best Practices to Monitor Keywords Effectively

Tracking keywords isn’t just about collecting data, it’s about interpreting it correctly.

Establish a Monitoring Schedule

For small businesses:

• Weekly ranking checks
• Monthly performance analysis
• Quarterly strategy adjustments

Avoid checking rankings every hour — it creates unnecessary stress.

Prioritize High-Value Keywords

Not all keywords deserve equal attention.

Focus on:

• Keywords driving revenue
• High-intent commercial keywords
• Keywords ranking on page two
• Keywords with high impressions

Organizing keywords by priority helps you take smarter action.

Understand Ranking Fluctuations

Rankings naturally move.

Before panicking, ask:

• Is the drop temporary?
• Did competitors publish new content?
• Was there a Google algorithm update?
• Did SERP features change?

Wait a few days before making major changes unless the drop is significant and consistent.

Common Mistakes When Monitoring Keywords

Avoid these beginner errors:

• Tracking too many irrelevant keywords
• Obsessing over vanity keywords
• Ignoring search intent
• Not grouping keywords by page
• Failing to measure clicks alongside rankings

Remember:

A keyword ranking #1 with no clicks is less valuable than a keyword ranking #4 with strong CTR.

FAQ: 

1. What are the 4 rules of monitoring?

There are four main rules to effectively monitor your keywords:

1. Track consistently: You should regularly check your keyword rankings (weekly or monthly).
2. Focus on high-value keywords: You should concentrate on the keywords that are more valuable.
3. Compare with your competitors: You should know where your competitors are ranked.
4. Take action: You should take action on your keywords; that is, you should optimize your content based on the data you have gathered.

By following these four rules, you are able to keep your SEO efforts focused, measurable, and proactive.

2. How to monitor Twitter for keywords?

Twitter is a treasure trove for trend identification and monitoring keywords in real-time. Newbies can:

• Employ the Advanced Search feature on Twitter to search for keywords, hashtags, or mentions.
• Create alerts using TweetDeck to monitor certain keywords in real-time.
• Look into other tools such as Hootsuite, Sprout Social, or Brand24 for automated monitoring and reporting.

Monitoring keywords on Twitter can help you identify trending topics, consumer discussions, and content ideas related to your niche.

3. How do you check your keywords?

Checking your keywords means using software to determine where your pages rank in search engines. Here’s how to do it:

• Open a rank tracking software (such as Google Search Console, SEMrush, or Ahrefs).
• Enter the keywords you wish to track.
• View rankings, impressions, and clicks over time.
• Compare to previous time periods to spot trends.
• Modify your content or SEO strategy based on the results.

You can get important information about your content’s performance using free software.

4. What are monitoring terms?

Monitoring terms are essentially the keywords or phrases that are tracked regularly to monitor the performance of an SEO.

They can include:

• Core business keywords
  
• Long-tail search phrases
  
• Competitor-targeted keywords
  
• Trending industry terms
  

Essentially, these are the words that matter most for driving traffic and conversions, the ones you “watch” to ensure your website stays visible and competitive.

Conclusion: Turn Keyword Data Into SEO Growth

Monitoring keywords isn’t optional — it’s essential.

When you monitor keywords consistently:

• You catch problems early
• You discover growth opportunities
• You improve content strategically
• You increase visibility and traffic

Start simple.

Choose 10–20 important keywords today. Add them to a tracking tool. Review weekly. Optimize strategically.

That’s how you stop guessing, and start marketing like a pro.

The post How to Monitor Keywords Like a Pro Marketer appeared first on Blog Waves.

Why use a free online photo editor?

There’s no need to spend a fortune on a photo editor when great free tools are available online. These editors offer a wide range of editing tools to help you improve your photography skills. Basic adjustments like brightness, contrast, and saturation can be easily performed, while more advanced features, like toning and contrast enhancement, are available as paid add-ons.

Many free photo editors also include filters and Enhancements that make your photos look professional level. Some even have built-in collage features for creating interesting layouts with your photos! So whether you’re a beginner or a seasoned photographer, free online photo editors can help you take your photography to the next level.

Crop & resize images

When it comes to taking photos, sometimes we take up too much space and end up with images that are too large to share online. Resizing images without losing any quality while still keeping your photo editing simple is one the things that you can do it through online photo apps easily.

Background remover

Removing backgrounds from photos can be a tedious and time-consuming task, but there are many easy-to-use online photo editors that make the job a lot easier.

By adjusting contrast and brightness, correcting color, or removing any unwanted elements with just a few clicks, these tools help you to get rid of background clutter quickly and easily. Most of them offer free trial periods, so you can try them out before deciding if they’re the right fit for your needs, but today we will tell you the best free software for background removal and photo editing.

Photo enhancer

Photo editing is an important part of any photo-based project – whether it’s for personal use, sharing with friends and family, or creating marketing material.

There are a wide range of free photo editors available online that make tweaking your photos easy. Some come with features to enhance the look and feel of your images, while others allow you to save them in different formats for future use. You can even have fun with your photos by using free online photo editors!

Collage maker

If you’re looking for a way to spruce up your photos and make them look their best, then a photo collage maker might be the perfect solution. Many online photo editors offer this capability, making it easy to create beautiful collages from your pictures.

To get the best results, download the editor before starting so that you have all the tools at your disposal. Once you’ve got everything set up, start tweaking and adjusting images until they look just how you want them to!

Remove objects

Photo editing can be a tedious and time-consuming task, but with the help of photo removal tools, it becomes much easier. Removing objects from your photos can free up space and improve their overall clarity. You can also use these tools to add effects or make them look more professional. Many photo editors online are paid, but I will introduce you to the free online one with all these features.

Photo effects

If you’re looking for a quick way to add some effects to your photos, free online photo editor apps are the perfect solution. You can change your shots’ color, tone, and highlights in just a few clicks, making them look much more polished than if you tried to do it yourself using conventional editing tools.

This is also great for when you don’t want to spend money on photo editing software – simply upload the images and get started!

Top 10 free tools to edit your photo online

No matter what your photo editing needs may be, there is a free photo editor out there that can help you out. PicMonkey, GIMP, and other apps are all free photo editors that offer a variety of features for editing photos and graphics. What’s great about these tools is that they’re versatile and can be used for various purposes – from photo editing to graphic design.

Photoshop Elements is a good option to consider if you’re looking for a photo editor that offers more advanced features. However, we are going to tell you about the top 10 free photo editors you can take advantage of them.

Pixlr

Pixlr is one of the most popular online photo editors, perfect for anyone looking to edit their photos perfectly. It offers a wide range of features to help you do just that, from adding text and filters to restructuring your images altogether. The website is easy to navigate and user-friendly, making it perfect for anyone who wants an online photo editor without all the hassle. If you are looking for a free photo editor online, be sure to check out Pixlr Express. This handy tool is perfect if you need something simple and easy to use.

Befunky

BeFunky is a great website for anyone looking for an easy-to-use photo editor. Befunky has many tools that allow you to tweak your photos to perfection, saving them as images or PDFs. The website is also very user friendly, with no hidden costs or ads – perfect if you want to keep your online privacy intact!

Befunky offers free photo editors online, and editing photos has become much more manageable with this online APP. You can add effects, change the color, and more, depending on what you are looking for. Plus, many of these editors come with an asset store where you can find custom-made graphics and photos to use in your projects. So no matter which photo editing style you prefer – classic or modern- there is a suitable editor out there for you!

Edit.photo

If you’re looking for an online photo editor that’s free to use, then edit.photo is definitely worth checking out! This app allows users to adjust brightness, contrast, saturation, and more on their photos – as well as cropping and adding text or images. It also offers a range of creative options, such as creating collages and montages. Overall, it’s a great tool for anyone who wants to tweak their photos without spending lots of time on them.

You can do many things to make sure your images look their best with edit.photo. Photo editing is an important part of content marketing, and depending on the type of image, there are a number of free editors available online, but Edit.photo will help you edit your images with many features smoothly for free.

You can save your edited photos in a format that social media platforms (Twitter, Facebook, etc.) accept – this will help you share them with ease!

iloveimg

If you are looking for a website that can help you tweak your photos without spending any money, then Iloveimg is a perfect choice. There are lots of different filters and tools available on the site, so you can find exactly what you are looking for. Plus, it is very user-friendly and easy to navigate – making editing photos a breeze.

You can also share your edited photo with friends or followers using the built-in sharing feature on Iloveimg.com

Adding text, stickers, effects, and filters to your photos is a great way to personalize them and make them stand out. Some free photo editors can do the job as well as more expensive ones. You can also edit your photos online in various ways for free or for a fee. When it comes to photo editing, there are plenty of choices available – so take advantage of them!

Fotor

If you’re looking for a free photo editor that is easy to use and perfect for people who want to improve their photography skills, look no further than Fotor. This online tool lets you adjust color, contrast, and brightness; remove blemishes and dust spots; add filters, and change the size of your photos.

Fotor has a built-in camera that helps you take pictures and insert them into your projects. It’s easy to use and perfect for anyone who wants to get started with photo editing without spending money on tools or software. So what are you waiting for? Download Fotor today and start editing your photos to perfection!

PicsArt

Editing photos is a tedious task that can be made easier with the help of a good photo editor online. PicsArt is one such editor that offers a wide range of features and tools to make your editing experience a lot more pleasant. For starters, it’s easy to use and has a user-friendly interface.

You can also quickly get started editing photos with its preset system. If you’re looking for more control, PicsArt offers you the option to create your own custom presets. Additionally, PicsArt provides automatic updates so that your photos are always up-to-date with the latest features and enhancements. PicsArt is one of the good options to edit your image online without paying a subscription fee. Start editing your photos today with PicsArt!

Photopea

Photo editing can be time-consuming, but with Photopea, the process is made much easier. This free photo editor offers a wide variety of editing features, including distortion correction, cropping, and red eye removal. You can add text or effects to your photos using the supplied tools or external editors such as Adobe Photoshop or GIMP. So, whether you’re looking to fix a photo that’s blurry or add some fun effects, Photopea is definitely worth checking out.

MockoFUN

MockoFun is for the time when friends, family, and loved ones start posting holiday photos online. But before you can upload your best shots, you need to prepare them first. That’s where free photo editor MockoFUN comes in! This app offers many features for users to enjoy, including resizing, rotating, and crop tools, as well as effects like watermarks, filters, and frames. Overall, MockoFUN is an easy-to-use photo editor that will save you time and hassle. So go ahead and check it out!

VistaCreate

Photo editing can be a daunting task, but don’t fret! There are many great free photo editor tools online that are perfect for editing and managing photos. One of these tools is VistaCreate, which offers a variety of features for editing and managing photos.

You can adjust color, brightness, contrast, and more, as well as add text, filters, and effects. The website is easy to use and navigate, making it perfect for beginner photographers as well as experienced ones. So, whether you’re a beginner or an expert, make sure to check out VistaCreate!

Stencil

There’s a good reason why Stencil is one of the most popular free photo editors online – it’s jam-packed with features that are perfect for both beginners and experienced users.

Whether you’re looking to add text, graphics, and artwork to your photos or create collages, montages, and slideshows, Stencil has you covered. You can also use it to create brand new photo albums or share your creations on social media or your blog. So what are you waiting for? Start editing your photos today with Stencil!

Conclusion

Photo editing can be a time-consuming process, but with the help of free online photo editors, the process can be sped up significantly. In this blog post, we have reviewed five of the best free photo editors online and outlined their key features and how to use them. We recommend checking out each editor and choosing the one that best suits your needs. Thanks for reading!

The post The Best Free Photo Editor Online: 10 Tools Worth Checking Out appeared first on Blog Waves.

In this post, you will learn how to use 7 different types of stories in your brand storytelling to boost your business on social media.

What is brand storytelling?

Storytelling is the use of daily stories and facts to interact with people and let them know your business messages when marketing your product or service. Many brands in the world are taking advantage of this approach to build niche communities and keep their audiences buying from them.

So it’s best for your business to tell your brand stories through texts, podcasts, videos, and images to make your content interesting.

It is possible to build a unique brand story in different formats and share it via different platforms. Storytelling in digital marketing greatly influences every potential customer and increase customer loyalty.

In storytelling, your content often should include all the details of your business from A to Z. The history of your company, objectives, events, mission, potential customers, and totally the reason you’re living for.

Increasing brand awareness is also another beneficial aspect of including the storytelling approach in your marketing campaigns. Your story affects the way your audience remember your content and engage with your brand on social media. So this would be good for your brand if you could create a unique storytelling style telling it via different digital channels.

In brand storytelling, you must:

• Display the human side of your identity in your content to gain the trust of your audience.
• Create and share your brand story with a unique style.
• Constantly update your stories and include the most recent trends in a creative way.
• Encourage the audience to follow your content by making sense of curiosity.

What are ancient story archetypes?

Although there are countless options for telling your story, Christopher John Penrice Booker categorized story types into 7 basic plots in his 2004 book “The Seven Basic Plots: Why We Tell Stories“. In fact, you can make up all the new and old stories around the world using these story archetypes.

Here are 7 basic archetypes, according to Christopher Booker:

1. Overcoming the Monster
2. Rags to Riches
3. The Quest
4. Voyage and Return
5. Comedy
6. Tragedy
7. Rebirth

General types of stories will help you simplify and organize your storytelling approach. You can combine these major types and create the right style to reach your goal.

Now, what do you think? How can these types of stories help your marketing strategies on social media and what is the best story plot?

7 story archetypes for social media marketing

Often, brand storytelling is not inherently different from other kinds of stories. The thing is you need to adopt a suitable style and tone of voice to attract more followers on social media and convert them into your customers.

So it’s good to become familiar with major archetypes in the world of stories to be able to tell your own stories in a new and more professional way.

Try to understand the archetypes below and learn how to take advantage of them in your digital marketing campaign:

Overcoming the monster

In this story archetype, the protagonist should defeat the antagonistic, which is threatening the protagonist’s world.

One of the most famous stories in this type is “Star Wars,” in which a force from the dark side is threatening the universe, and Skywalker should defeat it.

If you want to use this style in your content strategy, you can introduce your brand as a hero that wants to remove a big problem from customers’ lives. Your weapon will be your products/services that enable you to help people.

For example, if you have a vegetarian restaurant, you can use your dishes to help your customers lose their weight. Many brands are using this story type to encourage their audience to buy their products/services to tackle a specific problem.

Of course, you need to be creative enough to use this story plot and draw the attention of your audience to your narrative.

Rags to riches

“Rags to riches” narrates the story of the poor protagonist who gains power, wealth, fame, etc. and suddenly loses them all. In this story archetype, the hero should get his life back.

Cinderella might be one of the most famous stories in this type who will get her prosperous life back.

As an entrepreneur or a start-up owner, you might have been faced with a story like the poor protagonist in the “rags to riches” pattern. You can let people know the story of your success using this story plot in your social media content and make them respect your efforts.

The Quest

In the quest, the protagonist and his/her friends decide to do something important, acquire an important thing, or even get to a promised location. In their journey, they will face difficulties and obstacles but finally, defeat them.

“The Lord of the Rings” is one of the most popular stories that has used this story archetype. If you want to use this story plot to grow your business on social media, you need to consider an objective that benefits people. Then, you must define a journey in which your brand has solved the problem.

Voyage and Return

The protagonist goes or gets exiled to a distant land with lots of strange experiences and threats. After overcoming the obstacles and learning unique lessons, he/she returns as a hero to help people and create a better world.

For example, “The Lion King” is one of the best stories of this kind. To use the Voyage archetype, brands can mention stories of traveling to other places in the world to acquire technology and improve their businesses.

Comedy

Comedy is probably the most popular story archetype in the world. In this kind of story, a humorous character faces several confusing and humorous patterns in his/her life and tries to overcome them.

It is also a really difficult story plot to be included in digital content so you need a lot of experience for that. Of course, including a sense of humor in your social media posts is not enough for creating a comedy. By the way, it’s highly recommended that brands include a bit of fun in their social media posts to increase their engagement rates.

Tragedy

The protagonist in a tragedy is a hero with a great mistake in his/her history. He/she tries to compensate for the mistake and correct everything, but eventually, the story ends with a good character’s death.

As a brand, you might find it difficult to tell your story in a tragic archetype. You can encourage your business customers who have made a mistake in choosing a product or service to buy yours, have a new experience, and finally solve their problems. 

Rebirth

The protagonist faces events that change their ways and make them acquire new characteristics to become a better individual. Finally, the main character can help their land to defeat a lethal threat.

For example, “Kung Fu Panda” is one of the most famous animations that has used this story archetype. You can also tell your brand story on social media via this plot. Try to prove that you have changed your methods, tools, products, and services so that your business is now able to act much better.

Remember that many famous brands have started their business from nothing and you can become one example of this kind. If your goal is to revolutionize your company, this story type might be better than others.

Final word

As mentioned earlier, defining a unique style is necessary before embarking on storytelling. You can then choose one or several story archetypes for your content, based on your industry, product, and audience on social media. You can also use social media polls or A/B testing on social media to get feedback from your followers and figure out which plot is better for your digital marketing campaign. Last but not least, remember that choosing the best archetype for your brand might be a time-sucking process. Try to understand them well and use the right one in your social media content.

The post How to Use Story Archetypes for Social Media Marketing appeared first on Blog Waves.

Sentiment Analysis in Digital Marketing

Businesses are increasingly using digital marketing to reach out to their target audience, build their brand awareness, and increase their sales. Digital marketing helps them save time and money when marketing their products and services.

On the other hand, COVID-19 has particularly caused a sharp increase in online shopping among people across the globe. So the face-to-face interactions between customers and businesses have significantly decreased.

As a result, text-based communication means like chatbots, social media messaging, and newsletters are becoming more and more popular among businesses.

Although other means of communication like video or voice are useful, the fastest and also the cheapest way to be in touch with your audience is still text.

For example, customer services are taking advantage of text-based tools to get customers’ opinions and respond accordingly.

The thing is that sorting positive, negative, or neutral messages can greatly help your team to know the strengths and weaknesses of your brand. This is a time-sucking process and you can’t solely rely on human sources for social media monitoring.

Companies have to think of a way to analyze a huge amount of audiences’ feedback and find out their tone of voice. Of course, there are lots of applications and tools for everything out there, and sentiment analysis tools are suitable for this purpose.

This post will let you become familiar with sentiment analysis in digital marketing and also the best sentiment analysis tools for the year to come. So if you’re willing to figure out what your customers feel about your brand or product, please keep reading the article.

What are sentiment analysis tools?

A sentiment analysis tool is an application that enables you to analyze texts and figure out the tone, intent, and senses behind each message.

These tools identify the conversations’ context and help customer service employees analyze audiences’ feedback fast and accurately. Social media monitoring is one of the most important benefits of using these tools in your marketing campaigns.

This is especially useful for mid- and small-sized brands that might find it difficult to determine the emotion behind their online customers’ texts. If these tools provide you with a real-time natural language processing feature, you can easily find out the perception of your social media audience and react, according to output data.

Sentiment analysis tools let you learn more about your customer’s perception and feeling. These tools leverage an automated analysis of your texts to discover how customers really feel about your products/services. The industry-specific analysis is also another benefit that can be provided by the analytics tools available in the market.

Of course, with the rise of machine learning algorithms and data science, developing and using such tools are becoming easier day by day. There are a variety of free and paid sentiment analysis tools that perform text analytics and text mining.

Depending on your business size and requirements, you might either need free sentiment analysis tools or premium ones to analyze your social media posts, comments, messages, emails, etc. in real-time.

10 ‌Best Sentiment Analysis Tools for 2021

Here are 10 of the best sentiment analysis tools that you need to use for social media text mining and digital natural language processing.

Awario

This is one of the top social media automation and media sentiment analysis tools covering almost all major social media platforms and blogs, news, forums, and the web.

Its sentiment analysis tool sorts the mentions of your brand into three categories: positive, negative, and neutral. So it’s a useful tool for analyzing social media data to have a better customer experience management.

With insightful data and graphs, you’ll be informed of your mentions growth over time and the change of their sentiment. You can also see the most common topics under which your brand has been mentioned, along with your brand’s sentiment.

Brandwatch

Brandwatch is another top analytics tool that enables you to track mentions of your brand, product, and logo through millions of online channels.

It has a unique feature called “Image Insights” that lets you analyze data of any relevant images to your brand. So you will be able to know where your logo is mentioned and how well it’s performing.

With this tool, you can monitor your brand’s online mentions and understand your customer’s perception, detect changes in sentiment, and measure your brand’s visibility all the time. So you can’t ignore this sentiment analysis tool in your digital campaign if you want to get higher ROI.

Hootsuite Insights

This analytics tool covers all top social networks, including Facebook, Instagram, Twitter, and LinkedIn, along with news sites, blogs, and forums. It provides you with insightful data about sentiment, influencers, trends, and stories and is perfect for the sentiment analysis.

Hootsuite Insights also provides you with the ability to delegate massages of customers to different team members. Of course, the feature gives administrators the chance to manage the team messaging tasks.

HubSpot’s Service Hub

HubSpot has useful Service Hub tools that include a customer feedback feature with the ability to analyze data in responses and identify positive negative intents. Sentiment analysis is really easy when using HubSpot’s Service Hub.

It sorts customers’ messages based on their sentiment and provides insight into customers’ satisfaction.

This tool can also analyze different customers so that your team easily identify unhappy customers to follow up with them immediately. This can help you to improve your customer loyalty.

Sentiment Analyzer

As it comes from the name, Sentiment Analyzer is a sentiment analysis tool and actually, it’s one of the easiest tools to use. You just need to visit their website, copy and paste your text into a box and click Analyze to get a sentiment score.

Sentiment Analyzer determines your text’s sentiment and intent and compares the results with a database to generate an overall score.

It is a perfect tool for mid- and small-sized companies to quickly find the sentiment behind their customers’ messages.

Social Mention

Social Mention is another top useful social media tool that’s free and easy to use. As a user, you can search for your keyword and get a thorough analysis of that keyword and understand how well it’s performing.

This tool gives you a summary of the overall sentiment analysis of the keyword, the sentiment of all your mentions, and the rates of positive, negative, or neutral comments the given keyword has received.

Lexalytics

This tool provides you with a text-analysis tool to let you know why a specific customer is reacting to your business in a certain way. This is the most significant difference between this toll and other sentiment analysis features.

It’s equipped with a language processing algorithm to analyze the text. So it can easily run a sentiment analysis to identify the intent of the customer’s message.

Repustate

Repustate has a deep text-analysis feature that can assess the sentiments very accurately. It can even analyze short-form words and slang such as lol, rofl, plz, and smh.

It also recognizes the sentiment behind emojis according to the context of the message. For example, if you use “;)”, the tool determines if that’s a positive or negative symbol according to the rest of your message. So it’s perfect for sentiment analysis if you receive lots of emojis in your messages. You can also customize your rules by this tool to filter a specific language for your niche.

Rosette

This is another sentiment analysis tool that’s a breeze to work with. You can easily find the sentiment behind the customers’ messages when they talk about a specific product, brand, or service.

If you own an international company, you can use Rosette’s sentiment analysis tool for up to 30 different languages.

MonkeyLearn

MonkeyLearn is equipped with a trained sentiment analysis algorithm that provides exceptional accuracy.

It’s actually a machine learning platform to customize your model and use sentiment analysis without writing any code.

You can train your algorithm with your business information to get higher accuracy. It can also be trained to identify the niche-specific language and even get social media data using different integrations.

Final thoughts

Sentiment analysis tools are useful features that help you to better understand your customers’ reactions and easily respond to them. It’s recommended to use sentiment analysis along with social media polls, A/B testing, and newsletters to get a better data analysis of your customers’ intents. These tools are also great for brands that collaborate with remote workers during the COVID-19 pandemic to save their brand reputation. There are different sentiment analysis models and tools and you need to use the best depending on your business size and type.

The post 10 Top Sentiment Analysis Tools for 2021 appeared first on Blog Waves.

SEO has crawled into every nick and crack of copywriting, and affiliate marketing is no exception. You need to prove to search engines that your copy is worthy of people’s time to get a better rank in search results.

So, if you want to improve your affiliate efforts, you need to resort to strategic and effective optimization. To help you navigate your copywriting towards SEO, we have compiled a list of the best SEO copywriting tips for affiliate marketing. 

1. Provide a Solution to a Problem

Show that your copy offers real value by solving a certain problem within your copy. Rather than selling the product, write affiliate link-friendly content that offers helpful advice.

For example, if you want to incorporate a link to a reusable water bottle, you can write about eco-friendly traveling tips. Travelers who want to find a solution to green traveling will be led to your content, and the link will be naturally added within the story. 

A solution-based copy is more likely to attract the attention of users and search engines. Not to mention its role in terms of getting more click on the link. If you provide a link to a product as a part of the solution, users are more likely to make a purchase than if you write copy that focuses on selling. 

2. Craft Attractive and Informative Headlines

The headline has one of the most demanding jobs – getting people to make the first step and click on your copy. If you don’t snatch their attention with the headline, your affiliate link doesn’t stand a chance.

The headline that is both optimized and engaging has to be direct, informative, and captivating. To write such headlines, you should:

• Use power words such as “irresistible,” “best,” “simple,” “cheap,” etc.
• Give a glimpse of the problem that your copy solves
• Evoke curiosity with questions
• Hint that your copy offers a unique solution, idea, or information

Bear in mind that the headline must be related to the rest of the copy. Click-bates can only hurt your credibility with search engine algorithms. So, it is better to write a simple but straightforward headline than to mislead the audience with tempting but irrelevant words. 

3. Mine the Target Audience’s Commonly Used Phrases

Writing in the language in which your audience speaks and writes will help you guide more searches to your copy. But in order to do that, you have to do your research.

Go to Amazon reviews or forums that discuss products that you want to mention in your copy. Then, mine the most common phrases, expressions, and words that your target audience uses.

“Those words and expressions are the same words and expressions they’ll type in the search engine. If you use the same lingo in your copy, search engines will lead your target audience straight to you,”- says Brid Hernandez, an editor at SupremeDissertations essay writing service.

4. Write Descriptive and Relevant Anchor Phrases

Both users and search engines have had enough of “click here” or “buy here” anchor phrases. It’s time to put some effort into crafting relevant and explanatory anchors.

“Explain what the product is, rather than using the generic affiliate link phrase. If a link leads to affordable translation software, let that be your anchor,”- says Kristin Savage a contributing writer at WowGrade and GrabMyEssay writing service.

However, bear in mind that the anchor shouldn’t be longer than 60 characters. Passing that limit can lead to Google penalizing your copy and readers’ losing interest in the link. 

5. Have a Skimmable Structure

A glimpse at your copy should be enough to signal search engines and users what your copy is all about. That’s why you need to have a skimmable structure.

Web crawlers focus on your copy’s readability just as they focus on its quality. Even high-quality copy can be disregarded by users if it’s poorly formatted.

What can help you to organize your copy into a skimmable structure is:

• Short sentences
• Short paragraphs
• Subheadings
• Use bullet lists and numbering
• Use bolded text

Writing services that help students with writing my paper can help you edit your copy to make it more skimmable. Their writers are experts in organizing various information into well-structured content, so they’ll have no trouble with this task. 

6. Add Long-Tail Keywords

You probably already know that search engines love keywords. But do you know that they love long-tail keywords more?

Long-tail keywords are phrases of 3-4 words. They are more specific, and therefore, they provide more information to the search engines. 

Let’s say that your main keyword is “CUBE bike.” You can improve your optimization if you turn it into a long-tail keyword “women’s CUBE Access mountain bike.”

Considering that 70% of all online searches consist of long-tail keywords, you’ll have a better chance of driving relevant traffic to your affiliate copy. 

Give your best to use the main long-tail keyword in the headline and at least one subheading. Just be careful not to ruin the copy’s quality in your attempt to add more long-tail keywords. Quality always comes first – remember that. 

7. Rely Solely on Credible Sources 

Surround your affiliate link with credible and well-researched information. Not only will this give you more credibility with your target audience, but it will also give you credibility with web crawlers. 

No matter what kind of product or service your affiliate link leads to, you need a trustworthy copy to convince the audience to click on it. The foundation for that trustworthy copy is built from reputable sources.

Providing false information can demolish your reputation with users and search engines. For example, if you are linking to a product that has aloe vera extract, you need to do some research before you start making claims about it in your copy.

Using data and statistics from reputable sources will make your copy credible, informative, and engaging. If the audience can trust you, they’ll stick around.

Final Thoughts

Both SEO and copywriting are a challenge on its own, but when you intertwine them, things get even harder. However, these tips can show you a safe path towards efficient copywriting that is backed up with optimization. 

Take your time to write high-quality and SEO-friendly copy. It’s the only way you can make your affiliate marketing success in this competitive world. 

The post 7 Best Tips for SEO Copywriting for Affiliate Marketing appeared first on Blog Waves.

Anyway, the Facebook messenger codes option is not newly introduced, but it comes handy for users. You might think that you have heard the name of QR codes more often. How come it was not very successful in getting widely used?

You are right, but the problem with QR codes was its complexity. You also had to download an app, which sometimes did not work correctly for scanning QR codes.

It gets more comfortable when it comes to Facebook messenger codes. You have to install the Facebook messenger app on your phone, yet most cellphones already have it. You might wonder, ok, what now? What good does it do me? Well, you can use this to your advantage, no matter what business you are at, it can be beneficial for you if you know how to use it properly.

How can I find the messenger code?

It is one thing to know what something is; it is a whole other story to understand where to find it and how to use it. Before talking about usage, let me tell you how you can find the messenger codes for yourself.

In the desktop view:

· Go to your Facebook page

· find the top menu and click on messages

· click on the spiral-shaped button

· you will see a window where you can download your code

You can let your followers know that they can scan your code by posting your messenger code (which looks like a png picture) in your posts on your page.

In the mobile view:

If you want to do this with your cellphone, follow these instructions:

· open the messenger app and go to the Facebook page’s message

· click on the spiral-shaped messenger code at the bottom

· again, you will see your code, and you can download in 3 different size

Let’s review some of the cool ways to use a Facebook messenger code together. Note that you should have a Facebook page. In other words, a Facebook messenger code is given to Facebook users. This policy was not an obligation at first but was changed later to increase the number of users who follow Facebook.

1. Advertisements for jobs

You certainly have seen job advertisements in shopping centers or universities. A quick way to get to the submission process is by using messenger scan codes.

As mentioned before, the scan codes are connected to chatbots, which can answer all your questions regarding the job position, needs; you name it.

This is the gift of the 21st century to job seekers to speed up the process of job hunting.

2. Exhibitions and expositions

While walking in an exposition, you will see exhibitioners busy answering people, giving them pamphlets with information on it, and most likely cannot handle the crowd well. You most certainly cannot answer everyone entirely while you have others waiting or asking you questions simultaneously.

Some try to ask visitors to check their related social media for further information, which is not a wise choice. The visitors want information on the spot; otherwise, they could find you on social media even before coming here.

If you are not taking advantage of the new technology as a business owner or an average person, you only blame yourself. It is common knowledge that most people who get the pamphlets or brochures drop them into a trash can after a glance, maybe because it is too long or they are not in the mood to read it there in the crowd.

A Facebook messenger scan code can be super advantageous to exhibitors. People can scan the Facebook messenger code and get the same information you presented to them on pamphlets or through your staff. You could provide the gist of the data for the ones who scan the Facebook messenger code. This would be more convenient for the reader, and you are also helping the environment at the same time since you do not have to print out thousands of brochures and pamphlets.

You also save time since you do not have to answer all the visitors’ questions, like on social media. The chatbots do that for you.

The golden point in using the Facebook messenger code for business owners is that whoever scans the code and interacts becomes a subscriber. Don’t you think it works super than some old ways, like having to follow up with email?

3. Artists

Some of the artists or bands are still using old ways to sell their music: CD! It has become old fashioned, and not many are into CDs anymore. There is a way to solve this problem, which is the “Facebook messenger scan code.”

When users scan a code, they go directly to a bot that gives them all your available music. To top that, they can also pay for that in the messenger. Could it get more convenient than that?

There also is an option for users to get notified when anything new comes up related to the artist, like new releases or shows. This is something that QR codes could never offer.

4. Attract and retain customers

Attracting and retaining customers, also known as loyalty programs, can help both the customers and the business owners.

How it works is, the customers scan the code with their Facebook messenger, anytime they make a purchase or enter. After scanning, they will be rewarded with points in their account. The related bot lets them know how many points have they collected so far and when they can claim your reward.

The usage of this brilliant method is just rising as it was unknown to business owners. These days you can see this usage in restaurants, coffee shops, retails, or even gyms!

5. Merchandise and retail

Some countries are already using the messenger code in their restaurants. It has been welcomed widely. They put the code on the food item so that you can scan it. By doing so, you will be presented with all the information about the food, including originality, nutritional information, and ingredients. Isn’t that fascinating?

Also, you can see the same thing being used for clothes. Once you scan the code, the chatbot will give you information about sizing, and even helps you find different sizes in other stores, if available.

Some businesses are expanding the Facebook messenger code usage and are trying to put this on other merchandise to attract more customers. A live example is cars. They are trying to put the code on the cars’ windshield so that you can get all the needed information. All you have to do is scan the code.

6. Expand your business card information

Business cards sure have limitations because of the size. You cannot put everything in there. A Facebook messenger code has made it possible to give a lot of information with a simple code scan. By placing a code on your business card, you leave the rest of the work to the bot to present all the information about your business.

This helps you to avoid lengthy explanations while you give someone your business card. However, it is a good idea to help people scan the code while you are there since it might be a new app for some users.

Overview

As the technology matures, we should evolve with it to keep up and not fall behind. Facebook messenger code option is one of the latest ever. Of course, the usages mentioned above are just a small part of a whole. You have to keep in mind that you can use them almost anywhere and for anything, that is the point of this whole article.

Of course, hats off to Facebook to enable us to do a lot with a simple scan of a code. Also, to create a messenger that is edging QR codes out.

What’s important is that you should take advantage of the Facebook messenger code’s tremendous usage and the convenience it gives you and your customers or clients, especially these days. People refrain from having personal face-to-face contact to ask for extra information. You could provide the chance through the simple use of Facebook messenger code.

Do not forget to have a follow-up with your subscribers, or you’ll get half of the benefits from Facebook messenger.

The post Facebook Messenger Codes Option appeared first on Blog Waves.

Marketers and business owners are using a lot of techniques and tools to enhance their social ‎media presence on Instagram. Being fast and accurate is the key to reach the best performance in ‎social media marketing.‎

Google Chrome is a popular browser in the world. One of the most important reasons for its popularity is Google Chrome extensions.

Google chrome extensions of various tools are now used by many users in the world. Because they can greatly simplify any ‎task, and marketing is no exception. Content marketing using Instagram, for example, is one of the most competitive ‎areas in which you might need Google Chrome extensions. In this post, I’ll let you know about top Instagram Google Chrome extensions to help you do your ‎marketing tasks easier and faster.‎ You have to try to use the best SEO Chrome extensions along with Instagram Chrome extensions to improve your content marketing and match your SEO techniques with your social media marketing.

1. Desktop For Instagram

Many Instagramers, especially marketers, use the desktop version of Instagram. This can bring ‎them the benefit of having Instagram along with a lot of other tools on their computers.‎

Having a good-looking desktop can be very helpful for you and this can be achieved by using ‎Desktop For Instagram.‎

The main features of this Instagram Chrome extension are:‎

• The ability to upload photos and create posts directly from your computer
• Supporting full-screen mode for photos and videos
• The ability to download full HD videos and photos
• A similar experience of Instagram’s mobile version
• No download limitations and ads-free

Additional information:‎

• Current version: 1.1.1‎
• Last update: 1 June 2020‎
• Size: 516KiB
• Languages: 45‎
• Developer: studio@unimania.xyz
• Users: 100,000+‎
• Rating: 4.5‎ (1,745 users rated)

2. Extension for Instagram

Another desktop facilitator for Instagram is Extension for Instagram. The ability of direct ‎uploading/downloading is the main feature of this chrome extension which can be of use to content ‎generators.‎

Remember that you shouldn’t rely on the mobile version of Instagram. Because many tools and ‎features might not be available on your phone. So you have to use this Google Chrome extension for ‎Instagram to simplify your tasks when marketing.‎

The main features of this Instagram Chrome extension are:‎

• The ability to upload/download Instagram photos
• Supporting direct messages
• Clickable links in comments
• Navigating easily among posts
• Dark theme

Additional information:‎

• Current version: 1.0.21‎
• Last update: May 26, 2020‎
• Size: 91.75KiB
• Language: English
• Users: 100,000+‎
• Rating: 4.2 (122 users rated)‎

3. IG Stories for Instagram

Instagram Stories is a really popular Chrome extension among social media users and also marketers. Particularly, Live ‎videos on Instagram Stories are very sought after because of the transparency and authenticity ‎they bring.‎

Downloading these photos and videos can be very useful for users. IG Stories for Instagram is a ‎great tool by which you can download ended Live and Instagram Stories directly from your ‎desktop.‎

The most recent feature of this Instagram Chrome extension is the ability to download IGTV ‎videos.‎

Main features and information:‎

• Current version: 1.6.3‎
• Last update: May 26, 2020‎
• Size: 833KiB
• Languages: 6‎
• Developer: pookroovis@gmail.com
• Users: 1,000,000+‎
• Rating: 4‎

4. Desktop App for Instagram

Desktop App for Instagram is another useful Instagram Chrome extension for downloading and ‎uploading images and videos with just one click.‎

Using this tool, you can make the desktop version of Instagram look like the mobile version. You ‎can enjoy all the mobile features of Instagram on your desktop which can greatly increase your ‎efficiency in content marketing.‎

Additional information:‎

• Current version: 1.1.1
• Last update: June 1, 2020‎
• Size: 516KiB
• Languages: 52‎
• Users: 100,000+‎
• Rating: 4.5 (1,745 users rated)

5. App for Instagram with DM

This is a great tool with a focus on Direct Messages on Instagram. App for Instagram with ‎DM is also offering one of the most beautiful desktop panels for Instagram using Chrome ‎extension.‎

Additional information:‎

• Current version: 1.5.1
• Last update: July 17, 2020‎
• Size: 363KiB
• Languages: 51‎
• Users: 500,000+‎
• Rating: 4.5 (1,519 users rated)

6. Notifications for Instagram

This one has claimed that it is “the best Instagram Chrome extension”.‎

As you know, notifications are very useful and also important on Instagram or any other social ‎apps. Because immediate engagement with your followers can greatly help you gain their trust.‎

So notifications let you respond fast and effectively so that your engagement rates increase. ‎Notifications for Instagram will keep you updated by instantly informing you of the Instagram ‎news.‎

It’s good to know that you won’t be interrupted by its notifications so you can efficiently decide ‎on your reactions. ‎

Additional information:‎

• Current version: 8.1.14
• Last update: November 24, 2020
• Size: 150KiB
• Language: 51
• Users: 400,000+‎
• Rating: 3.9‎ (17,110 users rated)

7. Downloader for Instagram + Direct Message

This is another useful and popular extention tool for Instagram that can insanely simplify Instagram ‎marketing.‎

As it comes from the name, Downloader for Instagram + Direct Message has focused on the ‎two most-wanted features on Instagram among desktop users.‎

Downloading from Instagram and also direct messaging can be really straightforward using this ‎Instagram Chrome extension.‎

Additional information:‎

• L
• ast version: 5.6.0‎
• Last update: May 14, 2020‎
• Size: 731KiB
• Languages: 10‎
• Developer: aboveradiant@gmail.com
• Users: 900,000+‎
• Rating: 4.7‎

8. Web for Instagram with Direct

This is one of the best Google Chrome extensions. It’s a combination of useful features for Instagram such as

• Direct messaging are fully supported
• Uploading your own IGTV videos from the PC
• Making screenshots from the Instagram window to share them with friends
• Convenience layout for a better experience

Additional information:‎

• Last version: 1.0.2
• Last update: December 1, 2020
• Size: 351KiB
• Languages: 14‎
• Developer: kelloggmisar@gmail.com
• Users: 200,000+‎
• Rating: 4.4 (1,418 users rated)

9. Web for Instagram

This one has a similar name and also is a good option among the best google chrome extensions. This google chrome extension is even better than a mobile version of Instagram!

Here are several important features:

• Posting photos from your PC to Instagram.
• Uploading stories.
• Downloading any photos/ videos from Instagram.
• Downloading stories to PC.
• Viewing stories of users you don’t follow.

Additional information:‎

• Last version: 1.0.2
• Last update: November 4, 2020
• Size: 214KiB
• Languages: 51‎
• Developer: xesayilamrysa@gmail.com
• Users: 100,000+‎
• Rating: 4.8 (616 users rated)

10. Video Downloader for Instagram

This Google Chrome extension provides the fastest and easiest way to save any video from Instagram.

In fact, its features are:

• Download Images from Instagram
• Download Videos from Instagram
• Download Instagram Stories

It covers many video formats such as Flv video, mp4, MOV, WebM, and more from Instagram. This google chrome extension is easy to use and allows you to download videos from Instagram quickly.

Additional information:‎

• Last version: 1.0.4
• Last update: December 23, 2020
• Size: 417KiB
• Languages: 40‎
• Developer: mica.muller2021@gmail.com
• Users: 6,000+‎
• Rating: 3.8 (45 users rated)

Takeaway

A new marketing tool/feature is emerging each day and it’s on you to decide which one is better for your ‎tasks. We tried to review some of the most popular Instagram Google Chrome extensions based on ‎their last updates. But never stop searching for the most efficient tool to be able to get ahead ‎of the social media competition.

The post Top Instagram Chrome extensions in 2021 [updated] appeared first on Blog Waves.

In this article, we’re going to introduce several perfect applications which can be used instead of Instagram for either business or personal purposes.

First, it’s useful to summarize Instagram’s abilities. This will help us to know why it’s gained more than 1 billion monthly active users and why we should think about some alternatives.

Instagram’s features and abilities

Instagram is a photo & video-sharing social media platform owned by Facebook, Inc. It was launched in October 2010 on iOS, in April 2012 on Android, and finally on a website in November 2012.

Using several mesmerizing features of Instagram you can share your moments with people. Here are some of the most important capabilities of Instagram:

Although many of these features might be viral among other social services, some of them are unique on Instagram. For example, IGTV is a video-sharing feature that allows you to post videos longer than regular posts. Instagram Stories are also exceptional among top social media platforms.

Social media marketing on Instagram

The above options have made Instagram a lucrative market for businesses and also influencers. Brands try to reach out to more and more niche audiences and drive more leads on Instagram.

On the other hand, many users try to become an Instagram influencer and earn money. Surprisingly, it’s the best platform for influencer marketing. For example, U.S. marketers spend 69% of their influencer budgets on Instagram, and 68% of Instagram Users come to Instagram just to Interact with Creators and Influencers. 

Apart from these benefits, it seems that the marketing capacity of this app is being saturated. There are countless accounts for each niche now. So, it’s a bit hard to launch a new Instagram account from the beginning and succeed in marketing among the many competitors.

Many beginners are trying to buy an Instagram account to acquire users in the same nice and customize their new Instagram account. Purchasing an account can help them to save time in building brand awareness on Instagram.

However, this is another reason you need to take care of other social media platforms as Instagram alternatives while building your marketing strategy. Many brand-new social media apps are emerging each day, and you don’t want to get on to the platform when it’s far too late.

Each of these apps can be an excellent opportunity to build your brand identity and expand your audience reach. A handful of these applications listed are old social apps that might be of great use for your marketing strategies.

Instagram alternatives

Here are several other social media services you can use as an alternative to Instagram.

1. TikTok

ByteDance is a tech company in Beijing that was founded in 2012 by Zhang Yiming. It’s running several applications, including TikTok, which is a flagship among the ByteDance applications. 

TikTok is a video-sharing social service launched in 2017 and has been the fastest-growing social media and the most downloaded applications worldwide. The application has reached 2.6 Billion downloads worldwide in Google Play and Apple App Store, which is mind staggering, considering how many years it has been on the social media platform. 

Furthermore, TikTok has had more than 800 million active users in more than 150 countries. With its users spending more than 500 Minutes on the App Per Month,  or an average of 52 minutes per day, which is higher than the 28 minutes that users spend on Instagram. Usually used for creating short lip-sync, comedy, and talent videos. But “fun” is the core objective of all the videos, and why more than 60% of TikTok American users are between 16 to 30 years of age—making TikTok the best platform to market products and services related to youngsters and Teens.

2. Snapchat

Snapchat is one of the best social media networks, with 398 Mountly Active Users and 238 million active daily users based on October 2020 Statistics.

It’s a popular service among youngsters, with 78% of internet users aged 18-24 who use Snapchat and 90% of Snapchat users 13-24. Moreover, there are 4 Billion Snaps Created daily in the form of Photos and Videos. 

Just like Instagram, Snapchat also has many great features. It’s impressive that Snapchat first came up with the idea of Stories. However, Instagram Stories, which were launched after Snapchat Stories, are way ahead of the competition.

The unique feature of self-destructive ‘Snaps’ is another great feature of Snapchat, making it an alternative to Instagram. Despite the faster growth of Instagram, you can’t ignore Snapchat’s marketing abilities, significantly since users spend over 30 minutes on the app per day.

3. Pinterest

Pinterest is another fantastic social media image sharing and networking platform founded in 2009. It allows you to share, discover, and save information from the internet by utilizing images, videos, GIFs, and more through your account. 

A visual discovery of ideas, interests, and niches, Pinterest is a platform that sparks inspiration within its users, always to allow their growth. More than 200 Billion posts labeled as “Pins” presents excellent opportunities for Brands and Businesses. 

Pinterest has above 320 Million Active Users per Month; more than 8 percent of these users are U.S users. This data shows that Pinterest has great potential for local and global companies to invest. 

One astonishing statistic that might be important to you is that 71% of the Worldwide users of Pinterest are females. In the United States alone, 83% of women between the ages of 25 to 54, who 80% make buying decisions for households, are active on Pinterest. 

Furthermore, 85% of Women on Pinterest plan their life circumstances and situations on Pinterest, which is much higher than 44% on Instagram or 53% on Facebook. Henceforth if your target audience is women, you should consider investing on Pinterest.

4. VSCO

VSCO is also a known application for iOS and Android. With similar Instagram and Facebook functions, it includes the same registration steps, the ability to have an avatar, and publishing photos and videos.

A creative channel built with tools, spaces, and driven connections of self-expression, the Visual Supply Company was founded by Joel Flory and Greg Lutze in U.S California, in 2011. 

VSCO had just recently started making the news, and today it has 40 million monthly active users. Through advanced photo processing features, you can use the app to improve your images and use both free and paid filters, lights, contrasts, colors, and creative and unique elements to photos. 

The platform is trendy among young schoolers, with the choice to share your photos among your connections or save them into your phone without posting them.

5. Lasso

Lasso is another application owned by Facebook, just like Instagram and Whatsapp. Its core focus is on short-video sharing.

It’s coincidentally a rival for TikTok. However, the number of downloads and installations of Lasso can’t be compared to TikTok. Despite the app’s quality, it can’t get ahead of the competition with TikTok, but it’s still an Instagram alternative, with 70 Thousand Users only in the U.S. 

It can connect with Facebook to help users upload their short videos/music and search trending ones using hashtags.

6. Vero

Vero’s motto is “more social, less media”. It was launched by Ayman Hariri, Motaz Nabulsi, and Scott Birnbaum.

Its purpose was to be an alternative to Instagram and offer an ad-free approach to social media. One of its bold missions was to stay clear from data mining and control over your personal data.

Apart from numerous similarities it has with top social media apps such as Facebook and Instagram, it has some of these important differences.

7. Retrica

Retrica is another application similar to Instagram available for Android and iOS platforms. Its primary focus is on selfies, and just like many other social platforms, Retrica also allows you to share your moments with your connections.

It also has several differences compared with other services on Instagram. Namely, to exemplify applying filters before taking pictures and creating GIFs from videos and collages.

In this regard, it’s one of the closest alternatives to Instagram and the best option if you are looking for a free platform on iOS and Android.

7. Hipstamatic

Hipstamatic is another application similar to Instagram. It’s now only available for Apple iPhones and Windows Phone.

Hipstamatic also provides users with several software filters to apply to their photos before or after taking it. Using these filters, images will look as though they are taken by vintage cameras.

It’s actually a digital photography application and its interface looks like a classic camera. The important thing is that it can’t be used as a social network. But its edited photos can be shared via Facebook, Instagram, Twitter or Tumblr.

8. Flickr

It’s time to introduce one of the oldest Instagram alternatives, Flickr. It was launched six years sooner than Instagram (i.e. in 2004).

The thing is that it used to operate solely as a web photo/video sharing service for almost the first nine years. Perhaps, this is the main reason why Instagram is much more successful.

Now its mobile version is available for both iPhone and Android smartphones. But it may be a little late.

On April 20, 2018, SmugMug acquired Flickr from Verizon’s Oath. Immediately, it restricted the Flickr 1TB storage plan for free users with a deadline until February 5, 2019.

It was already losing tens of millions of dollars. It has now more than 75 million active users. By the way, the app is very similar to Instagram. It’s perfect for organizing photos and albums.

9. Tumblr

Tumblr is a social networking website for microblogging based in the US. David Karp founded it in 2007, and Automattic currently owns it.

It hosts more than 465 million blogs, with approximately 347.5 million visitors worldwide. Apart from all similarities to Instagram, Tumblr is not limited just to multimedia content. In other words, you can post text, audio, articles, and, more importantly, insert links to websites.

Like Instagram, Tumblr users are usually teenagers and Millennials, hence highly suitable for brands related to these age groups.

10. Steller

Steller users can upload images/videos and tell their stories adding various layouts. So, it’s very similar to Instagram. If you want to tell a story with a series of images, you can then add new videos or images before sharing them.

There is a feature called ‘Collections’ which is designed to help you find new accounts. You can then follow them just like on Instagram.

As it’s described itself, you can create beautiful social media stories. Since stories are one of the most popular features among Instagram users, Steller is a perfect alternative to it.

Final word

We tried to summarize several important Instagram alternatives based on their abilities. Of course, none of them have all the capabilities of Instagram. However, you do need to consider them if you wish to be ahead of future trends. Change is constant in social media, and you must be ready for anything that may go viral. Also, think about your target audience e.g. for investors you would find on SmartMoneyMatch.

The post Top 10 Instagram alternatives in 2021 (Updated) appeared first on Blog Waves.

With more than 3 billion worldwide users, social media is a great chance for audience reach. Countless brands are spending time and money to grow their businesses on different social media platforms.

Collaborating with niche influencers is now a must in every social media marketing strategy. More than 60% of marketers want to increase their influencer marketing budget for the year to come.

Models are a special group of influencers who are running a lucrative market on social media, especially Instagram. In this article, we’re going to provide step-by-step guidance by which you can become a modeling influencer on Instagram and gain fame.

1. Set your goals

Despite the simplicity of posting on Instagram, marketing on it and gaining followers is a bit hard.

Before starting your page, try to write down your goals clearly and define certain metrics and deadlines for them. Defining clear goals will hold you accountable to your plans.

You need to set realistic and measurable goals to be able to analyze your social strategy. For example, a certain number of followers, likes, comments, clicks, and shares can be a good start.

Determining a specific style for yourself is a wise decision you can make in this stage. Also, try to think about your budget when you’re building your social media strategy.

2. Identify your audience

A social media strategy is all about reaching out to a targeted audience and encourage them to follow you. If you could define your niche audience exactly, this process would be a lot easier.

Your target audiences are actually those users who are interested in your modeling style. They are potential customers of the customs you will use in your content.

So, you need to know them exactly before starting to post on Instagram. You can do competition research to find out your audience’s characteristics. Try to sort them in terms of age, gender, location, language, position, etc.

Fortunately, there are several third-party tools such as Kicksta that help you to automate this process. They can provide you with organic niche followers.

3. Post attractive content

The most crucial part of your social media strategy is generating compelling content. Your content needs to be different from other models if you want to be successful.

You have to build your brand identity so that Instagram users recognize your posts on their feed. A unique style will certainly help you in this regard. Remember that being creative and fast is the key to get ahead of the competition.

Instagram is a multimedia-based social media and more than 70% of its users are aged less than 35. So, the more fun and visualized, the better.

Try to use video content more than anything else. Videos can be posted as regular posts, Stories, Live, and IGTV on Instagram.

Don’t leave your posts without captions since it can add context to your pictures/videos. You can encourage your followers to engage more and share your content with creative captions.

Also, hashtags are one of the most important factors which can help your content to go viral. If you want your content to appear in the search results, you need to use all allowed number of hashtags by Instagram: 30 per post, 10 per story.

4. Abide by the law if you want to become an Instagram model

The important thing in your social media presence is abiding by the law and the app’s regulations itself.

“Post only your own photos and videos and always follow the law. Respect everyone on Instagram, don’t spam people or post nudity.”

This is a part of Instagram Guidelines which means Instagram doesn’t approve of nudity and intense sexual materials. Many models on Instagram try to attract followers by using sexual content.

Keep in mind that this can damage your reputation and decrease your engagement rates. Any hateful posts might also get reported and result in your account being banned.

Last but not least, never try to copy other accounts’ posts or even styles since your hand will be soon caught. You can’t build a long-lasting relationship with your followers if you don’t generate authentic content.

5. Schedule your posts

Remember that Instagram users don’t have the time to check all posts in their feeds. So, you need to post when the majority of them are online.

There isn’t a specific formula to determine the best posting time. However, you can find the optimum schedule using industry research. For example, it is said that 2-3 pm ETS is the peak hour of Instagram visiting for North American users.

Fortunately, many social media automation tools such as Crowdfire and Hootsuite can help you to schedule your posts. They will usually provide you with both automatic and manual scheduling moods.

Posting timely will make your followers get accustomed to your content and wait for your next update. Becoming an Instagram model needs a consistent social presence. If you post too frequently (say more than two times a day), your followers will be bothered.

On the other hand, if you post infrequently, social users will forget you and you will soon face dropping in followers and engagement rates.

6. Engage with your followers

Social impressions and engagements are paramount in the process of becoming an Instagram model. So, don’t forget to build a friendly relationship with your followers and encourage them to engage in your posts.

Remember that social users, especially teenagers, don’t like the formal tone of voice. You need to take a conversational tone and engage with them at a personal level.

Show interaction about daily events and make your followers believe that you’re just like one of them.

Don’t appear so promotional since they will think that you’re using them to earn money. 

7. Collaborate with other Instagram models

As a beginner, you can’t expect to reach a huge success within a short period. Keep in mind that there are a variety of influencers everywhere.

Many social users try to become an Instagram influencer to be able to earn money or even sell their Instagram accounts in Social Tradia. So, you need to be different to gain followers and establish your identity.

One of the most effective ways to gain followers is by collaborating with other niche accounts. In fact, when you and other models try to promote each other’s accounts, you are getting the chance of being followed by a larger group of users.

Using S4S (share for share), F4F (follow for follow), L4L (like for like), and C4C (comment for comment) techniques is also a good approach to be promoted.

You can even think about cross-promotion with influencers on other social media platforms such as YouTube or Facebook.

8. Analyze your performance

Remember that the social media and modeling industry available on it is an ever-changing field. You can’t rely solely on a single strategy and expect a huge success.

Try to use social media analytics tools to measure your performance and find out your strengths and weaknesses. It will help you optimize your activity and increase your ROI.

Instagram Insights can provide you with insightful data about your posts and followers. Of course, you need to change into the business mood to use all its features. Google Analytics is also a perfect tool to track your social presence.

Try to find your best performing posts and repeat them regularly. Also, always get feedback from your followers to know how well you’re performing.

Final word

We tried to describe the whole process of becoming an Instagram model. Certainly, it takes time and effort to get ahead of this competition. Avoid pushing too hard for your account since it will lead to your profile being banned by Instagram. This is why many beginners utilize social escrow services to acquire and customize a new Instagram account. This can save them time and money in the process of becoming an Instagram model.

The post How to become an Instagram model appeared first on Blog Waves.

In this article, we’re going to discuss the qualifications and skills required for this job and the money you should pay to a manager. 

Social media

Social media has now become the number one means of communication in the world. It has revolutionized many aspects of daily life and it seems that it won’t stop growing soon.

Apart from old platforms such as Facebook and Twitter, a lot of new apps are emerging day by day. TikTok, and Reddit, Lasso, and Vero are all among these new networks.

Many of these services are focused on a specific area. For example, LinkedIn is an employment-oriented platform that is suitable for both employers and employees. Also, Reseachgate is a network for researchers and writers to share their articles and projects.

The more professional social media platforms become, the more job opportunities are made. So, countless brands and individuals are looking at social media as a business tool rather than a socializing medium.

Social media marketing

With more than a whopping 3 billion active users, social media can provide an unprecedented audience reach. Building brand awareness by social media is now much easier than it used to be in the past.

However, social media marketing isn’t as easy as posting on social networks is. You need literacy and expertise in your target market and in using different social tools to be successful.

Build a social media marketing strategy is a must for every marketer if they want to get ahead of this competition. Although there might be different approaches about marketing strategy, you can build your own based on the below steps:

• Conducting competition research.
• Setting clear goals and metrics.
• Identifying target audience.
• Selecting suitable social media platforms.
• Creating compelling content.
• Scheduling posting time.
• Engaging and promoting your posts.
• Analyzing marketing performance.

Social media managing

Building an accurate social media marketing strategy might be a bit hard for brands, especially for beginners. Additionally, managing social media platforms exactly based on the strategy is also difficult.

You need a consistent social presence and effective engagement if you want a high ROI. If you appear infrequently on social media, you will lose your followers. Your customers will also forget your brand. On the other hand, if you post too frequently, you will bother your audience.

So, a considerable amount of time and effort should be spent to build a brand identity and gain followers. This needs a careful managing so that you can make sure you will be successful in your marketing.

This is why many brands recruit social media managers to take care of their platforms. In fact, they’ll take control of all your social activities from setting goals to analyzing the results.

Social media managing is an important position for many brands these days. For example, if you just search on LinkedIn, you will see more than 24,000 job opportunities related to social media managing. So, if you want to know more about social media manager salary and his/her responsibilities, read next sections.

Social media manager responsibilities, qualifications and skills

Social media managers should communicate with the public on your behalf using different social services. They’re in charge of spending your marketing resources and are responsible for your marketing ROI.

Creating and posting content, including pictures, videos, texts, and Polls is their core duty. Also, engaging with your audiences and make them following your accounts is an important objective of their job.

A good command of different social media features/apps such as social automation tools is required for a social media manager. This is especially necessary for brands that own a handful of accounts on many social platforms. For example, Increditools offers the best LinkedIn automation tools.

Managers should also monitor the target market and all trending technologies, topics, hashtags, keywords, and challenges. This is a must if you want to get maximum exposure and increase your engagement rates.

So, it’s recommended that a social media manager hold at least a bachelor’s degree (exceptions are rarely possible). Other requirements of social media managing are:

1. Creativity
2. Communication skills
3. Researching capabilities
4. Computer skills (especially ICDL)
5. Graphics
6. Leadership abilities
7. Team working
8. Time managing
9. Marketing skills
10. Analytical skills

Social media manager salary

The income of social media managers might varies by location, expertise, field of study, and the size of your company. There are valid sources such Indeed, Glassdoor, PayScale, UpWork, Freelancer, and FreeUp that can be used to estimate how much you should pay your social media manager.

Here is a summary of social media jobs salary in 2020 (Indeed, 2020):

 Social media managing is usually a well-paid job and 44% of social media managers in the United States are satisfied with their salaries.

This trend can be seen in almost all countries. Here are several examples of social media manager salary in other countries:

• The average salary for a social media manager in UK is equal to
  £32,000 (£21,000 – £43,000).
• The average salary for a social media manager in Canada is
  equal to CA$50,349 (CA$31,000 – CA$86,000).
• The average salary for a social media manager in Germany is
  equal to €45,765 (€27,000 – €63,000).

As you have more related experiences, skills, and university degree, you will earn more. For example, advertising, communications, and marketing degrees are respectively the most suitable field of studies for social media managers.

Final word

We tried to describe the importance of social media managing for your business and top qualities and skills managers must have. Also, the average salary for social media managers was summarized in several countries. Of course, if you look for a competent social media manager, you should pay him/her w

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