Looking for a great Instagram alternative to embark on a new marketing career?
In this article, we’re going to introduce several perfect applications which can be used instead of Instagram for either business or personal purposes.
First, it’s useful to summarize Instagram’s abilities. This will help us to know why it’s gained more than 1 billion monthly active users and why we should think about some alternatives.
Instagram’s features and abilities
Instagram is a photo & video-sharing social media platform owned by Facebook, Inc. It was launched in October 2010 on iOS, in April 2012 on Android, and finally on a website in November 2012.
Using several mesmerizing features of Instagram you can share your moments with people. Here are some of the most important capabilities of Instagram:
|Image editing||Commenting||Group messaging|
|Private messaging||Push notifications||Filters|
|Video editing tools||Stories feature||User tagging|
|Text & drawing tools||Disappearing photos & videos||User profiles|
|Live video streaming||Search functionality||Public & private profiles|
Although many of these features might be viral among other social services, some of them are unique on Instagram. For example, IGTV is a video-sharing feature that allows you to post videos longer than regular posts. Instagram Stories are also exceptional among top social media platforms.
Social media marketing on Instagram
The above options have made Instagram a lucrative market for businesses and also influencers. Brands try to reach out to more and more niche audiences and make more leads on Instagram.
On the other hand, many users try to become an Instagram influencer and earn money. Actually, it’s the best platform for influencer marketing. For example, U.S. marketers spend 69% of their influencer budgets on Instagram.
Apart from these benefits, it seems that the marketing capacity of this app is being saturated. There are countless accounts for each niche now. So, it’s a bit hard to launch a new Instagram account from the beginning and succeed in marketing.
Many beginners are trying to use social escrow services to acquire and customize new Instagram accounts. This can help them to save time in building brand awareness on Instagram.
This is why you need to take care of other social media platforms as Instagram alternatives while you’re marketing on it. Many brand-new social media apps are emerging each day.
Each one of these apps can be a great opportunity to build your brand identity and expand your audience reach. Also, there are a handful of old social apps that might be of great use for your marketing strategies.
Here are several other social media services you can use as an alternative for Instagram.
ByteDance is a tech company in Beijing that was founded in 2012 by Zhang Yiming. It’s running several applications including TikTok. Its applications have more than 1.5 billion monthly active users together.
TikTok is the flagship among ByteDance applications. It’s a video-sharing social service launched in 2017. TikTok is the fastest-growing social media and the most downloaded applications around the world. It has more than 500 million active users in more than 150 countries.
It’s usually used for creating short lip-sync, comedy, and talent videos. But “fun” is the core objective of all videos. This is why more than 60% of TikTok American users are aged less than 30. This is actually the best platform to market products/services related to youngsters.
Snapchat is one of the best social media networks which had 210 million active daily users in Q2 2019.
It’s a popular service among youngsters such that 78% of internet users aged 18-24 use Snapchat and 90% of Snapchat users are 13-24 years old.
Just like Instagram, Snapchat has also many great features. It’s amazing that Snapchat first came up with the idea of Stories. However, the Instagram Stories, which were launched after Snapchat Stories, is now way ahead of the competition.
Also, the unique feature of self-destructive ‘Snaps’ is another great feature of Snapchat which can make it an alternative for Instagram. Despite the faster growth of Instagram, you can’t ignore Snapchat’s abilities for marketing.
Reddit has more than 430 million monthly active users and Gen Z makes up 26% of its users called Redditors. It’s founded by Steve Huffman, Aaron Swartz, and Alexis Ohanian in 2015 in the United States.
It’s a network of communities based on people’s interests. Its design is really attractive to social users, especially young people.
The core benefit of Reddit is its forums called “Subreddit”. You can find a variety of Subreddits related to your niche. You just need to do competition research and find a highly engaged Subreddit in your industry.
Lasso is another application owned by Facebook just like Instagram and Whatsapp. Its core focus is on short-video sharing.
It’s actually a rival for TikTok. However, the number of downloads and installations of Lasso can’t be compared with TikTok. Despite the quality of the app, it can’t get ahead of the competition with TikTok but it’s still an Instagram alternative.
It can connect with Facebook to help users to upload their short videos/music and search trending ones using hashtags.
Vero’s motto is “more social, less media”. It was launched by Ayman Hariri, Motaz Nabulsi, and Scott Birnbaum.
Its purpose was to be an alternative to Instagram and offer an ad-free approach to social media. One of its bold missions was to stay clear from data mining and control over your personal data.
Apart from numerous similarities it has with top social media apps such as Facebook and Instagram, it has some of these important differences.
Retrica is another application similar to Instagram available for Android and iOS platforms. Its main focus is on selfies. Just like many other social platforms, Retrica also allows you to share your moments with your connections.
It has also several differences compared with other services like Instagram. For example, it lets users make GIFs using their videos. In this regard, it’s one of the closest alternatives to Instagram.
Hipstamatic is another application similar to Instagram. It’s now only available for Apple iPhones and Windows Phone.
Hipstamatic also provides users with several software filters to apply to their photos before or after taking it. Using these filters, images will look as though they are taken by vintage cameras.
It’s actually a digital photography application and its interface looks like a classic camera. The important thing is that it can’t be used as a social network. But its edited photos can be shared via Facebook, Instagram, Twitter or Tumblr.
It’s time to introduce one of the oldest Instagram alternatives, Flickr. It was launched six years sooner than Instagram (i.e. in 2004).
The thing is that it used to operate solely as a web photo/video sharing service for almost the first nine years. Perhaps, this is the main reason why Instagram is much more successful.
Now its mobile version is available for both iPhone and Android smartphones. But it may be a little late.
On April 20, 2018, SmugMug acquired Flickr from Verizon’s Oath. Immediately, it restricted the Flickr 1TB storage plan for free users with a deadline until February 5, 2019.
It was already losing tens of millions of dollars. It has now more than 75 million active users. By the way, the app is very similar to Instagram. It’s perfect for organizing photos and albums.
Tumblr is a social networking website for microblogging based in the US. It was founded by David Karp in 2007 and it’s currently owned by Automattic.
It hosts more than 450 million blogs with approximately 400 million visitors. Apart from all similarities to Instagram, Tumblr is not limited just to multimedia content. In other words, you can post text, audios, and more importantly insert links to websites.
Just like Instagram, Tumblr users are usually teenagers and Millennial so it’s suitable for brands related to these age groups.
Steller users can upload images/videos and tell their stories adding various layouts. So, it’s very similar to Instagram. If you want to tell a story with a series of images, you can then add new videos or images before sharing them.
There is a feature called ‘Collections’ which is designed to help you find new accounts. You can then follow them just like on Instagram.
As it’s described itself, you can create beautiful social media stories. Since stories are one of the most popular features among Instagram users, Steller is a perfect alternative for it.
We tried to summarize several important Instagram alternatives based on their abilities. Of course, none of them have all the capabilities of Instagram but you need to consider them to pay attention to future trends. Change is a constant in social media and you have to be ready for that.