If you’ want to become an Instagram model, read the following sentences.
With more than 3 billion worldwide users, social media is a great chance for audience reach. Countless brands are spending time and money to grow their businesses on different social media platforms.
Collaborating with niche influencers is now a must in every social media marketing strategy. More than 60% of marketers want to increase their influencer marketing budget for the year to come.
Models are a special group of influencers who are running a lucrative market on social media, especially Instagram. In this article, we’re going to provide step-by-step guidance by which you can become a modeling influencer on Instagram and gain fame.
1. Set your goals
Despite the simplicity of posting on Instagram, marketing on it and gaining followers is a bit hard.
Before starting your page, try to write down your goals clearly and define certain metrics and deadlines for them. Defining clear goals will hold you accountable to your plans.
You need to set realistic and measurable goals to be able to analyze your social strategy. For example, a certain number of followers, likes, comments, clicks, and shares can be a good start.
Determining a specific style for yourself is a wise decision you can make in this stage. Also, try to think about your budget when you’re building your social media strategy.
2. Identify your audience
A social media strategy is all about reaching out to a targeted audience and encourage them to follow you. If you could define your niche audience exactly, this process would be a lot easier.
Your target audiences are actually those users who are interested in your modeling style. They are potential customers of the customs you will use in your content.
So, you need to know them exactly before starting to post on Instagram. You can do competition research to find out your audience’s characteristics. Try to sort them in terms of age, gender, location, language, position, etc.
Fortunately, there are several third-party tools such as Kicksta that help you to automate this process. They can provide you with organic niche followers.
3. Post attractive content
The most crucial part of your social media strategy is generating compelling content. Your content needs to be different from other models if you want to be successful.
You have to build your brand identity so that Instagram users recognize your posts on their feed. A unique style will certainly help you in this regard. Remember that being creative and fast is the key to get ahead of the competition.
Instagram is a multimedia-based social media and more than 70% of its users are aged less than 35. So, the more fun and visualized, the better.
Try to use video content more than anything else. Videos can be posted as regular posts, Stories, Live, and IGTV on Instagram.
Don’t leave your posts without captions since it can add context to your pictures/videos. You can encourage your followers to engage more and share your content with creative captions.
Also, hashtags are one of the most important factors which can help your content to go viral. If you want your content to appear in the search results, you need to use all allowed number of hashtags by Instagram: 30 per post, 10 per story.
4. Abide by the law if you want to become an Instagram model
The important thing in your social media presence is abiding by the law and the app’s regulations itself.
“Post only your own photos and videos and always follow the law. Respect everyone on Instagram, don’t spam people or post nudity.”
This is a part of Instagram Guidelines which means Instagram doesn’t approve of nudity and intense sexual materials. Many models on Instagram try to attract followers by using sexual content.
Keep in mind that this can damage your reputation and decrease your engagement rates. Any hateful posts might also get reported and result in your account being banned.
Last but not least, never try to copy other accounts’ posts or even styles since your hand will be soon caught. You can’t build a long-lasting relationship with your followers if you don’t generate authentic content.
5. Schedule your posts
Remember that Instagram users don’t have the time to check all posts in their feeds. So, you need to post when the majority of them are online.
There isn’t a specific formula to determine the best posting time. However, you can find the optimum schedule using industry research. For example, it is said that 2-3 pm ETS is the peak hour of Instagram visiting for North American users.
Fortunately, many social media automation tools such as Crowdfire and Hootsuite can help you to schedule your posts. They will usually provide you with both automatic and manual scheduling moods.
Posting timely will make your followers get accustomed to your content and wait for your next update. Becoming an Instagram model needs a consistent social presence. If you post too frequently (say more than two times a day), your followers will be bothered.
On the other hand, if you post infrequently, social users will forget you and you will soon face dropping in followers and engagement rates.
6. Engage with your followers
Social impressions and engagements are paramount in the process of becoming an Instagram model. So, don’t forget to build a friendly relationship with your followers and encourage them to engage in your posts.
Remember that social users, especially teenagers, don’t like the formal tone of voice. You need to take a conversational tone and engage with them at a personal level.
Show interaction about daily events and make your followers believe that you’re just like one of them.
Don’t appear so promotional since they will think that you’re using them to earn money.
7. Collaborate with other Instagram models
As a beginner, you can’t expect to reach a huge success within a short period. Keep in mind that there are a variety of influencers everywhere.
Many social users try to become an Instagram influencer to be able to earn money or even sell their Instagram accounts. So, you need to be different to gain followers and establish your identity.
One of the most effective ways to gain followers is by collaborating with other niche accounts. In fact, when you and other models try to promote each other’s accounts, you are getting the chance of being followed by a larger group of users.
Using S4S (share for share), F4F (follow for follow), L4L (like for like), and C4C (comment for comment) techniques is also a good approach to be promoted.
You can even think about cross-promotion with influencers on other social media platforms such as YouTube or Facebook.
8. Analyze your performance
Remember that the social media and modeling industry available on it is an ever-changing field. You can’t rely solely on a single strategy and expect a huge success.
Try to use social media analytics tools to measure your performance and find out your strengths and weaknesses. It will help you optimize your activity and increase your ROI.
Instagram Insights can provide you with insightful data about your posts and followers. Of course, you need to change into the business mood to use all its features. Google Analytics is also a perfect tool to track your social presence.
Try to find your best performing posts and repeat them regularly. Also, always get feedback from your followers to know how well you’re performing.
We tried to describe the whole process of becoming an Instagram model. Certainly, it takes time and effort to get ahead of this competition. Avoid pushing too hard for your account since it will lead to your profile being banned by Instagram. This is why many beginners utilize social escrow services to acquire and customize a new Instagram account. This can save them time and money in the process of becoming an Instagram model.