If you want to obtain your optimal return of investment from your Social Media Strategy, you MUST consider the right time to post your content on social networks. Optimal Posting Time is lucrative to how much your online audiences see your content. It determines your influence, exposure, and prospect of gaining organic audiences.
Best time to post, consideration applies to all social networks and platforms online. For example, the best time to post on Facebook for maximum exposure would usually be between the times; 1 p.m. to 3 p.m. local time, Monday to Thursday. These times are the same for Instagram’s posting times, as well.
However, Tumblr is not the same because the billion Tumblr users have different age demographics. To this extent, the best time to post is distinct in Tumblr compared to social networks and social media networks, like; Instagram or Facebook, which are mostly used for leisure and have different post activity.
Henceforth, what is the Best Time to Post on Tumblr?
This article will detail what Tumblr is and the best time to post on Tumblr for maximum exposure based on its demographic and usage.
What is Tumblr?
Tumblr is an American, founded social networking website that promotes microblogging. It was initially established by David Karp in 2007 and later was turned over to the Automattic organization in 2019. It allows the users to post multimedia, like; videos, photos, texts, chat messages, quotes, links, audio files, and written content to short blogs that are easily shared or made private for other users.
Tumblr has more than 166 Billion Published Blogs and Posts; roughly every month, 7.2 million new posts are added to the collection on Tumblr. Tumblr is most active and popular among 18 to 34-year-old, of which 52% are males, and 48% are females.
Best Time to Post
Over two-month research done across 6 billion Tumblr posts showed that the best time to post on Tumblr for optimal engagement and exposure would be at night, regardless if it is a weekday or a weekend. The number of posts usually enhances after 4 p.m. and is at its peak at 10 p.m. Based on statistics, it looks like between 5 p.m. to 1 a.m. Tumblr short blog posts increase by 42 percent and are considered the best times for post activity. Remarkably, weekends and specifically Sundays, Tumblr is most active and is regarded as the best days to post on the activity and optimal exposure scale.
This statistic is because of the age range and demographic of the Tumblr social media Users. Most of the users on Tumblr work or study during the week and tend to be more active in the evenings or during the weekends; at its peak at 10 p.m. Tumblr promotes blogs that need more time to evaluate and spend time on. So, Tumblr’s busiest times are after working hours when they have enough time to spend on the social networking site.
Worst Time to Post
Now that we have considered the best time to post on Tumblr, it is favorable to be aware of the worst time that you could post. Based on the analysis, the worst times to post on Tumblr are before 4 p.m., the general working hours for any location. Especially since people and users’ activity are highest in the evenings, so posting before that time would be left unseen.
Consistency and Frequency
Remember, in any social media networking site, posting consistency and frequency is essential. Thus, if you can’t access your Tumblr account during the optimal posting times, then it is suggested that you use the “Publish on Queue Features” to stay on track with the consistency of your posts.
It may be done once you have created a blog or a post; you may tap on the “Add to Queue” or “Publish On” Tabs to schedule a posting without publishing it at that exact moment. It gives you the choice of “date” and “time” of your posting to be lined up to maintain your consistency in publishing your posts.
It’s considered that you should post at least once to three intervals a day to maintain your frequency and your user engagement base. Moreover, posting during the weekends and taking a day in the week off would be more favorable since optimal peak engagements are on the WEEKENDS.
Just ensure that if you post twice a day five times a week, you maintain the frequency and consistency if you want to maintain your follower base. Explicitly, if you have a business or influencer account, post-publication frequency and consistency are critical to your marketing strategy and ROI.
Best and Worst Time Strategy
Considering the best time to post on Tumblr is identified as both in the evenings and weekends, there are two tactics you could take in creating your post strategy.
1. Posting During Peak Hours: If you post during optimal and peak hours, there are more audiences and users, but there is a higher competition base. Since, just as the name suggests, it is the peak hours, and everybody would be posting. So, your posts’ Quality will determine if your audience will see your post OR how quickly it may move down the user’s dashboards in the tag searches WITHOUT BEING SEEN. Additionally, posting quality content during the peak hours of optimal times will increase the possibility of exposure towards new organic followers exclusively because more users are online.
2. Posting During Off Hours: To post away from the optimal peak period will signify less competition and a more prolonged presence within the user’s dashboard. But it may not result in gaining new viewers and followers. Though, it might be better for your present audiences, chiefly, if they are online off the peak hours. If your followers have a large following base with other Tumblr accounts, you may risk being seen on their feed.
Final Verdict using Audience Analysis
Henceforth, with that last note, if we want to know the optimal time to post on Tumblr for YOU, we would need to consider your current audiences and target user base in Your Account.
Each Tumblr account may target different users and interests, so their follower base varies accordingly. If your account has a stable follower base, the best time to post would be when your audiences are mostly online.
Do this analysis by inspecting your followers over 24 hours and between several days or weeks, see which posts and at what times gained maximum exposure. Using analytical judgment, fix your optimal time and best days to post on Tumblr for YOUR Blog and Account, based on Your Own Followers.
If you do not have that stable follower base, then start by following our guidelines in this article to gain the exposure you need and go from there. Eventually, you will find your follower base and optimal posting times as you go forward on your quest to build your Tumblr Account.