Best Marketplaces For Social Media Accounts in 2026
Buying or selling a social media account involves more than agreeing on a price. The right marketplace can make the process clearer, from reviewing account data and audience quality to supporting payment and account handover.
Below, we compare leading social media account marketplaces based on the details that matter before a transaction, including platform coverage, account selection, payment protection, support, and the transfer process.
Before proceeding, review the marketplace’s current terms, payment process, and account-transfer requirements. Transfers may also be subject to the rules of the relevant social media platform and can affect future access, reach, verification, or monetization.
10 Social Media Account Marketplaces Compared in 2026
We assessed marketplaces based on supported platforms, transaction structure, escrow or payment protection, seller and buyer verification, listing transparency, dispute and refund terms, support options, and the clarity of account-transfer requirements. Rankings are editorial assessments, not endorsements.
Features, listings, fees, and transaction terms can change, so always review the latest information directly on the marketplace before proceeding.
Social Media Account Marketplaces at a Glance
| Marketplace | Main Coverage | Transaction Model |
| Social Tradia | Instagram, TikTok | Guided handover / payment protection |
| SWAPD | Multi-platform social and digital assets | Managed checkout / Merchant of Record |
| FameSwap | YouTube, TikTok, Instagram | Marketplace with optional escrow |
| Flippa | Social assets plus online businesses | Business marketplace transaction process |
| PlayerUp | Broad digital accounts | Optional Middleman service |
| TooFame | Direct marketplace model | |
| ViralAccounts | Social properties and websites | Broker-assisted process |
| G2G | Social and digital goods | Platform payment protection |
| DealBaron | Pages, groups, channels, communities | Optional escrow |
| Sebuda | Multi-platform social accounts | Escrow-style workflow |
1. Social Tradia: Instagram and TikTok-Focused Listings
Social Tradia is a strong option for buyers and sellers who want a structured way to trade Instagram and TikTok accounts. Rather than arranging payment, account credentials, recovery access, and handover directly with an unknown person, users can follow a guided marketplace process with support during the transaction.
Buyers and sellers can also review Social Tradia’s Trustpilot profile, where the platform has received hundreds of positive customer reviews at the time of writing. Reading recent feedback can help users understand other customers’ experiences with payments, customer support, account handovers, and the overall transaction process.
Its escrow service can provide a more structured payment and account-handover process for eligible transactions. Under Social Tradia’s published escrow process, the buyer sends payment to Social Tradia while the account is handed over for transfer.
The seller receives payment after the account handover has been completed. Under its published secure-purchase policy, the platform states that a refund is available when a transaction cannot be completed under the applicable terms.
For sellers, Social Tradia provides access to buyers already looking for Instagram and TikTok accounts by niche, audience size, and price. This can make the process feel more organized than handling low offers, uncertain payment promises, and account-access discussions through private messages.
Best for:
Buyers looking for Instagram or TikTok accounts in a specific niche, and sellers who want a guided transaction process with structured payment and account handover.
Pros:
- Supports Instagram and TikTok account listings, including niche-based browsing.
- Offers an easy-to-use interface for browsing listings, making offers, and completing purchases.
- Sellers receive payment after the buyer confirms the account handover is complete.
- Provides live chat and human agent support throughout the buying, selling, and handover stages.
- Lets buyers make an offer or purchase an account directly.
- Helps sellers reach people actively looking for established social accounts.
Limitations:
- It is most suitable for Instagram and TikTok. Buyers looking for websites, domains, online businesses, communities, or a large selection of YouTube channels may prefer a broader digital-asset marketplace.
- Transactions can take up to three business days or longer, depending on account review, buyer activity, payment processing, and transfer requirements. Social Tradia states that selected accounts may qualify for faster processing.
What to check before proceeding
Review recent reach, views, audience location, engagement quality, content history, account status, and recovery access, not only follower count. Before payment, confirm the latest escrow, refund, fee, and handover terms, including the transfer of original email access and two-factor authentication.
2. SWAPD: Multi-Platform Social Media Assets
SWAPD is a strong option for buyers and sellers looking beyond Instagram or TikTok alone. Its social media marketplace includes Instagram profiles, TikTok accounts, YouTube channels, Facebook Pages and Groups, X (formerly Twitter) accounts, Snapchat accounts, Tumblr blogs, and other established social properties.
It can also suit users who are evaluating a wider digital asset, such as a social account alongside a website, community, brand asset, or online business.
Best for
Buyers and sellers who want access to social media assets across several platforms and prefer a more formal, staff-monitored transaction process.
Pros:
- Covers a broad range of social platforms, including Instagram, TikTok, YouTube, Facebook, X, Snapchat, and Tumblr.
- Uses a Merchant of Record model, meaning SWAPD manages payment collection, invoicing, transaction tracking, and dispute handling through its checkout process.
- Requires seller identity verification, and buyers spending more than $1,000 are also subject to verification requirements.
- Provides a formal checkout ticket that records the asset, agreed terms, payment details, and transaction communication.
- Offers a 90-day buyer dispute window, according to its current getting-started information.
Limitations:
- SWAPD is broader and more process-driven than an Instagram or TikTok-only marketplace, so it may feel less straightforward for someone who only wants to buy or sell one small social account.
- Its current model is not traditional escrow. SWAPD says it operates as Merchant of Record: buyers purchase through VEYYO Limited Partnership, while sellers work as independent subcontractors under the platform’s process.
- Completed transactions are generally final under its terms, except where applicable law requires otherwise, so buyers should read the listing and transaction terms carefully before payment.
What to check before proceeding
Review the account’s recent performance, audience quality, niche fit, ownership access, and linked assets. For larger purchases, check SWAPD’s current checkout rules, verification requirements, fees, dispute conditions, and final-sale terms.
3. FameSwap: YouTube Channels, TikTok Accounts, and Theme Pages
FameSwap is a good choice for buyers and sellers focused on established YouTube channels, TikTok accounts, Instagram theme pages, and other social media properties. Its marketplace is built around creator and media-style accounts, making it particularly useful for people who want to acquire an audience in a specific niche rather than purchase a broader online business.
For buyers, FameSwap offers a wide range of listings across content categories and follower sizes. You can compare accounts based on audience size, price, platform, niche, and visible performance details before deciding which opportunity fits your goals. For sellers, it provides a dedicated marketplace where accounts can be listed and shown to people actively searching for social media properties.
Best for
Buyers looking for YouTube channels, TikTok accounts, Instagram theme pages, or other established creator-focused social profiles.
Pros:
- Supports listings for YouTube channels, TikTok accounts, Instagram pages, and other social media properties.
- Gives buyers a broad selection of niche accounts, creator pages, and media-focused listings.
- Lets users compare listings by platform, follower or subscriber count, price, niche, and available performance information.
- Allows sellers to create listings without an upfront listing fee for a limited time.
- Offers an optional escrow service for users who want a more structured payment and handover process.
Limitations:
- The quality and depth of information can vary between listings, so buyers need to verify recent performance, audience quality, account history, and recovery access independently.
- Escrow is optional and may involve an additional fee, so users should confirm the current process and cost before starting a transaction.
- It may not be the best fit for buyers seeking a full online business with a website, ecommerce operation, revenue records, and wider business assets.
What to check before proceeding
Review recent views, reach, engagement quality, audience location, posting consistency, and content history, not just follower or subscriber count. Before paying, confirm the seller’s ownership evidence, account recovery access, included assets, and FameSwap’s current escrow, fee, and dispute terms.
4. Flippa: Social Media and Online Business Packages
Flippa is a better choice when a social media account is part of a larger business rather than the only asset being sold. Alongside standalone social assets, the marketplace features YouTube channels, TikTok accounts, Instagram profiles, Facebook Pages, X accounts, newsletters, websites, ecommerce stores, apps, and other online businesses.
This makes Flippa especially useful for buyers who want more than an audience. A listing may include a content library, website, domain, revenue stream, brand assets, supplier relationships, or an ecommerce operation alongside its social profiles. For sellers, it can provide access to buyers looking for a complete online business rather than a single account.
Best for
Buyers and sellers dealing with monetized YouTube channels, creator businesses, ecommerce brands, content websites, or bundled digital assets.
Pros:
- Supports social media assets across major platforms, including YouTube, TikTok, Instagram, Facebook, and X.
- Suitable for larger acquisitions where a social account comes with a website, brand, content library, revenue stream, newsletter, or ecommerce business.
- Gives buyers space to review business information, such as revenue, profit, traffic, audience data, and growth potential, where provided by the seller.
- Includes seller-verification indicators and encourages buyers to review financial and performance evidence before making an offer.
- Can make it easier to acquire a complete business presence rather than building a website, brand, audience, and social following separately.
Limitations:
- It can feel more complex than a specialist social account marketplace, particularly for buyers who only want a single Instagram or TikTok account.
- Listings may require deeper due diligence around revenue, traffic, intellectual property, content ownership, monetization accounts, customer data, and business operations.
- It may not suit buyers with a small budget or those looking for a fast, simple account transfer.
What to check before proceeding
Confirm exactly what is included in the sale, such as social accounts, websites, domains, content rights, brand assets, monetization accounts, and financial records. Review verifiable analytics, revenue evidence, the transfer timeline, and Flippa’s current transaction and post-sale support terms before making an offer.
5. PlayerUp: A Marketplace for Social Media and Digital Accounts
PlayerUp is a broad peer-to-peer marketplace for digital accounts. Although it began with gaming accounts, it also has categories for social media profiles and channels, including Instagram, TikTok, YouTube, X, Facebook, Snapchat, Reddit, Discord, and Telegram, as well as some other digital assets.
Its optional Middleman service is designed to hold funds while the buyer receives and verifies the account transfer.
Best for
Buyers and sellers who want access to a large variety of social media, creator, and other digital-account listings and are prepared to do thorough due diligence.
Pros:
- Covers a broad selection of account types, including TikTok accounts, YouTube channels, X accounts, and other social media profiles.
- Lets buyers compare listings by details such as follower count, account age, username, price, niche, and, in relevant categories, monetization status.
- Offers an optional Middleman service that holds payment during the transaction and releases funds after the buyer confirms the transfer.
- Seller profiles, ratings, and verification indicators can provide useful signals when assessing a listing, though they should not replace independent checks.
- May suit buyers looking for less common platform categories in addition to mainstream Instagram, TikTok, and YouTube listings.
Limitations:
- Because it is a general digital-account marketplace, it may feel less streamlined than a platform dedicated exclusively to social media brands and creator accounts.
- Listing quality and seller reliability can vary, so buyers should not assume that a listed follower count, engagement claim, or monetization statement has been independently verified.
- The Middleman service is optional, meaning a buyer must deliberately choose it rather than arranging a direct deal.
- Buying, selling, or transferring social media accounts may breach the underlying platform’s rules, creating possible risks of suspension, recovery claims, or loss of monetization after purchase.
What to check before proceeding
Use PlayerUp’s Middleman service, request current account analytics, and verify ownership access, audience quality, account history, and monetization status before confirming the handover.
6. TooFame: An Instagram Account Marketplace
TooFame is a specialist marketplace for buying and selling Instagram accounts. Unlike broader platforms that list several social networks, it concentrates on Instagram pages and promotes active accounts with established followers and engagement. It says purchased accounts can be transferred within 24 hours and includes a seven-day money-back guarantee.
Best for
Buyers seeking an established Instagram page in a particular niche, such as fashion, fitness, travel, entertainment, pets, business, or lifestyle, and sellers who prefer selling directly to a marketplace rather than waiting for an individual buyer.
Pros:
- Specializes in Instagram accounts, which can make browsing and comparing pages more straightforward than on multi-platform marketplaces.
- Listings can be assessed by niche, follower count, engagement indicators, and audience fit.
- TooFame states that it buys qualifying Instagram accounts directly from sellers, potentially making the selling process faster than creating a public listing and negotiating with buyers.
- It advertises account transfers within 24 hours and a seven-day money-back guarantee.
- A focused Instagram inventory may be useful for marketers who value an established content style and audience more than a very large follower number.
Limitations:
- It is primarily an Instagram-only option, so it is not suitable if you specifically want to buy or sell a YouTube channel, TikTok account, X profile, or Facebook Page.
- A refund guarantee does not automatically mean the account will retain its audience, reach, monetization access, or platform standing over time.
- The platform’s public materials describe payment and account handover, but buyers should confirm the current transfer procedure and protection terms before paying.
- Buying or selling Instagram accounts can conflict with Instagram’s platform rules, so there remains a risk of account restrictions, recovery disputes, or suspension after the transfer.
What to check before proceeding
Request recent, screen-recorded Instagram Insights and review audience quality, reach, engagement, follower growth, and ownership access. Before proceeding, confirm TooFame’s current refund terms and account-handover process.
7. ViralAccounts: A Broker for Established Social Media Properties
ViralAccounts is a brokered marketplace for buying and selling established social media assets, including Facebook Pages, Instagram accounts, YouTube channels, X accounts, Tumblr pages, websites, blogs, and online communities.
Instead of relying only on public self-service listings, it says it reviews submitted properties, connects suitable buyers and sellers, helps negotiate terms, and can arrange escrow during the transaction.
Best for
Buyers and sellers of established social pages, creator channels, online communities, and websites with genuine audiences, especially when they prefer a more hands-on, broker-assisted process.
Pros:
- Covers several types of social properties, including Facebook Pages, Instagram accounts, YouTube channels, X accounts, Tumblr pages, websites, blogs, apps, and online communities.
- Uses a broker-style approach rather than leaving buyers and sellers to handle every part of the transaction alone.
- States that it reviews seller submissions, verifies prospective buyers, negotiates terms, and can hold payment in escrow while the asset is transferred.
- Emphasizes legitimate audience influence and says it does not accept properties built through fake accounts, bots, or click farms.
- May be more appropriate for purchasing an established niche audience or social media brand than buying a low-cost, newly created account.
Limitations:
- The process may be slower than a self-service marketplace because buyers submit a request, may need to complete verification, and wait for suitable opportunities.
- The platform can be selective about what it accepts. Its Instagram selling guidance says it generally prefers accounts with at least 40,000 followers.
- Its published buy-back policy is limited. It says it does not normally issue refunds unless a purchased property is found to have been artificially generated through fake accounts, bots, or click farms; otherwise, it may offer to relist the property.
- Buying or transferring social media accounts may breach the relevant platform’s terms of service. Even after a properly completed sale, the buyer could face account recovery claims, additional verification, reduced reach, loss of monetization, restrictions, or suspension.
What to check before proceeding
Request recent, screen-recorded analytics and review audience quality, reach, content history, monetization evidence, and policy status. Before completing the deal, confirm the included assets, account-handover process, escrow timeline, and refund or relisting terms.
8. G2G: A Large Marketplace for Social and Digital Accounts
G2G is a large digital marketplace that includes social media account categories alongside gaming accounts, virtual items, gift cards, and other digital goods. Its social and live-streaming categories include Instagram, TikTok, Facebook, Snapchat, Twitch, Discord, LinkedIn, and similar account types.
G2G says it uses seller verification, ratings and reviews, escrow-style payment handling, and its GamerProtect system to support transactions.
Best for
Buyers looking for a large selection of social media account listings and a more standardized checkout process with seller ratings, payment protection features, and platform-managed dispute support.
Pros:
- Covers multiple social and live-streaming platforms, including Instagram, TikTok, Facebook, Snapchat, Twitch, Discord, and LinkedIn.
- Provides a large marketplace with many sellers and listings, making it easier to compare prices, account types, transfer times, and seller reputations.
- Displays seller ratings and reviews, giving buyers additional signals to consider before purchasing.
- States that it holds payment through an escrow-style process until the buyer confirms the account handover.
- Promotes GamerProtect and a stated 14-day insurance period for TikTok-account purchases, providing a clearer protection framework than many basic classified-listing marketplaces.
- Supports a broad range of payment methods and offers 24/7 customer support, according to its TikTok-account marketplace page.
Limitations:
- G2G is a broad digital-goods marketplace rather than a specialist marketplace for established creator brands, so some listings may be geared toward operational accounts rather than authentic, audience-led social properties.
- The marketplace’s stated protection features do not prove that every listing has genuine followers, sustainable engagement, clean ownership history, or long-term platform compliance.
- The exact protection period and terms may vary by product category, seller, region, and transaction type. Confirm the coverage that applies to your specific purchase before paying.
- Buying or transferring a social media account can breach the terms of the relevant platform. The account may still be recovered by its original owner, flagged for new verification, lose monetization, face reduced reach, or be suspended after transfer.
What to check before proceeding
Choose sellers with strong recent feedback, but review current analytics, audience quality, account history, and monetization status before proceeding. Keep payments and communication within G2G’s official system, and confirm full account control before completing the handover.
9. DealBaron: A Marketplace for Social Media Pages, Groups, and Channels
DealBaron is a marketplace for buying and selling social media pages, groups, channels, and accounts. It covers assets across YouTube, TikTok, Instagram, Facebook, X, Telegram, and other platforms.
Its main feature is an optional escrow service designed to keep payment protected while the seller transfers ownership, administrator rights, or account access to the buyer.
Best for
Buyers and sellers of audience-led social assets, particularly Facebook Pages and Groups, Telegram communities, YouTube channels, and niche social pages, who want an escrow-supported transfer process.
Pros:
- Focuses on social media accounts, pages, groups, channels, and communities rather than bulk, newly created, or operational profiles.
- Supports assets across major platforms, including YouTube, TikTok, Instagram, Facebook, X, and Telegram.
- Lets sellers create public listings and buyers compare available assets by platform, category, audience size, price, and seller information.
- Offers an optional escrow process in which the buyer deposits funds, the seller transfers the asset to DealBaron’s escrow agent for verification, and the buyer receives access before the payment is released.
- The published escrow process can accommodate platform-specific ownership-transfer delays; for some assets, the service describes a seven-day wait before transferring primary ownership to the buyer.
Limitations:
- DealBaron states that it is a marketplace rather than a store and does not independently verify every listing. Buyers must assess the seller, listing data, and account history themselves.
- Escrow can reduce direct-payment risk, but it does not guarantee that followers are genuine, engagement is sustainable, the original owner cannot attempt recovery, or the asset will remain compliant with the underlying platform’s rules.
- The transaction process may take longer than a direct credential handover, particularly when ownership changes require a waiting period or platform-level confirmation.
- Public feedback is mixed. Trustpilot’s indexed page showed several reviews, including complaints about transaction agents and marketplace rules. These are user opinions rather than independently verified facts, but they are a reason to read the current terms carefully and proceed cautiously.
- Buying or selling social media accounts, pages, groups, or channels can conflict with platform terms of service and may lead to recovery claims, verification requests, loss of monetization, restricted reach, or suspension.
What to check before proceeding
Use DealBaron’s escrow process and request current account analytics before funding a transaction. Confirm the transfer steps, included assets, full administrator access, and any platform-required waiting periods before completing the handover.
10. Sebuda: Escrow-Protected Social Media Account Transfers
Sebuda is a marketplace focused specifically on buying and selling social media accounts. It is most useful for buyers and sellers who want a more structured transfer process for individual accounts rather than a full online business acquisition.
The platform supports several social networks and promotes an escrow-based workflow intended to keep payment on hold while the buyer checks that the transferred account matches the listing.
Best for
Buyers and sellers looking for an individual social media account, such as an Instagram, TikTok, YouTube, Facebook, X, or Telegram account, with an escrow-based transfer process.
Pros:
- Focuses on social media accounts rather than broader online-business acquisitions.
- Supports multiple account types and social platforms, giving buyers more options than a single-platform marketplace.
- Uses an escrow-style process, so payment is not immediately released directly to the seller.
- Can be a practical option for people purchasing a single established account, page, or channel rather than a website and business package.
- Listings may include basic account details such as followers, niche, country, account age, engagement information, and price.
Limitations:
- Account availability and quality can vary considerably between sellers and platforms.
- An escrow process can reduce payment risk, but it does not guarantee that followers are genuine, engagement is sustainable, or the account will remain in good standing after transfer.
- Buying or selling accounts may conflict with the terms of service of the underlying social platform; an account can still face restrictions, recovery claims, verification checks, or suspension after the purchase.
- Buyers must still complete their own due diligence rather than relying only on marketplace checks.
- Crypto-only payments may limit payment options and protections.
What to check before proceeding
Request recent, screen-recorded analytics and review audience quality, engagement, account history, and monetization status. Confirm ownership and recovery access before releasing escrow funds.
Risks of Buying or Selling Social Media Accounts
Buying or selling a social media account can be a practical way to acquire or transfer an established digital asset, but it is not risk-free.
- The transfer may conflict with the platform’s terms.
- The original owner may retain or regain recovery access.
- Audience quality or engagement may be overstated.
- Reach may decline after an ownership, location, device, or content-strategy change.
- Copyright claims and content-rights disputes can affect the account.
- Linked ad accounts, payment methods, and customer information can create privacy and security issues.
- Escrow can help manage payment timing, but it cannot guarantee long-term account performance, policy compliance, or continued access.
What Matters Most Before You Buy
A marketplace can make browsing easier and provide a transaction framework, but it cannot make an account purchase risk-free. Choose a reliable marketplace with a clear payment and transfer process, then review independent feedback on third-party review platforms before proceeding. The following checks matter more than the listing headline.
Audience quality
A large follower count may look attractive, but it does not show whether an audience is active or relevant. Review recent views, reach, saves, shares, comments, audience geography, language, and niche fit.
Look for natural engagement patterns. Sudden follower spikes, repeated low-quality comments, a major gap between followers and views, or content that no longer matches the audience can all be warning signs.
Ownership and recovery access
The seller should explain how email access, recovery methods, passwords, two-factor authentication, linked Facebook or Meta assets, and administrative permissions will be handled.
Change recovery details immediately after a legitimate handover. Do not release funds outside the marketplace’s documented process, and do not assume that changing a password alone prevents future account recovery.
Content and copyright
Check who owns the existing content. A page filled with reposted videos, copyrighted music, clips, or images may face takedowns or restrictions after the purchase.
If you plan to keep using the existing brand identity, confirm that the name, logo, designs, website, and other creative assets are included in the sale.
Platform-policy risk
Social platforms may restrict or prohibit account transfers. A marketplace transaction does not override those rules. Ownership changes can lead to security checks, reach fluctuations, loss of monetization, verification issues, restrictions, or account removal.
Treat the purchase as a higher-risk acquisition, not as a guaranteed shortcut to reach or revenue.
How to Buy a Social Media Account More Safely
- Read the marketplace terms, fee structure, payment rules, and dispute process before choosing a listing.
- Compare recent reach, views, engagement quality, audience location, and niche relevance instead of looking only at followers.
- Ask for current, time-stamped account analytics and information about account status, recovery access, and linked assets.
- Confirm exactly what will be transferred: original email, recovery methods, two-factor authentication, page roles, content rights, brand assets, and connected tools.
- Keep the transaction within the marketplace’s documented payment and handover process.
- Change passwords, recovery email addresses, phone numbers, two-factor authentication, connected apps, and admin permissions as soon as the transfer is complete.
- Save records of the listing, conversation, analytics, payment, and agreed handover terms.
How to Sell a Social Media Account More Safely
- Review the relevant social platform’s account-transfer rules before listing.
- Remove personal messages, private customer information, payment details, advertising accounts, and personal recovery information before any handover.
- Describe your account accurately. Include the niche, audience, follower count, recent performance, restrictions, monetization history, and assets included in the sale.
- Do not promise future reach, verification, revenue, monetization, sales, or account-policy compliance.
- Use the marketplace’s official payment process rather than accepting direct payments outside the platform.
- Agree on every handover item in writing before releasing account access.
- Keep proof of the transaction and do not share private information that does not need to be transferred.
Final Thoughts
The best marketplace is the one that matches the platform, niche, transaction size, and level of support you need. Social Tradia is a natural first option for Instagram and TikTok-focused buyers and sellers, while Sebuda may suit people comparing social accounts across other platforms.
Do not let a high follower count make the decision for you. Review audience quality, recent performance, recovery access, content rights, payment terms, and the relevant platform rules before committing to any transaction.
FAQs
Are social media account marketplaces safe?
They can offer a more structured buying and selling process, especially when they provide payment protection and transfer support. Choose a reputable marketplace and check the account details, ownership access, and platform rules before proceeding.
Is it legal to buy a social media account?
The legal position can depend on the agreement between buyer and seller, and the assets involved. Separately, a social platform may prohibit or restrict account transfers through its terms. Review the relevant rules and obtain legal advice for high-value transactions.
How do I avoid fake followers when buying an Instagram account?
Review recent reach, post views, saves, shares, comment quality, audience location, follower growth, and the relationship between followers and engagement. Ask for recent analytics and compare several posts instead of relying on one viral result.
Can I sell my Instagram account?
Marketplaces may allow sellers to list Instagram accounts, but Instagram’s own rules may affect account transfer. Before listing, review the platform terms, remove personal data and connected financial assets, and describe the account accurately.
What should be transferred when buying a social account?
The handover should clearly cover the original email account, recovery access, password, two-factor authentication, connected apps, linked pages, administrator roles, and any agreed brand or content assets. Do not transfer personal customer data, private messages, or financial credentials.