Social media activity trackers are tools that help social media managers keep a tab on social media activity and influencers. They know who is talking about their brand, what influencers are saying about their brand, and how to best respond to social media mentions.
Social media activity trackers do this by tracking social media mentions for a brand or organization. They also provide analytics-based insights on social media engagement and influencer networks. Some of these trackers include features like scheduling posts, monitoring organic mentions, and analyzing competitor activities. Keep reading to see what is a social media tracker and which one of them suits your needs
What is a Social Media Tracker?
A social media tracker is a tool that helps businesses measure and analyzes their online performance using social media metrics. In this, it tracks social media metrics such as likes, shares, comments, and followers on social media platforms like Facebook, Instagram, Twitter, and blogs.
- The features of a social media tracker include:
– Real-time monitoring of posts, tracking posts by keyword or hashtags or topics, tracking post views across platforms, tracking app installs on social media platforms, tracking social media campaign metrics like followers and followers-to-follow ratio and conversion rates. - The types of analytics that can be tracked with a social media tracker include:
– insights into audience behavior on social media platforms, such as age group and gender. Other analytics include the demographics of followers, such as country and city.
Using a social media tracker gives businesses insight into their audience’s engagement with their posts across various channels. It also allows them to analyze the performance of campaigns on social media platforms. Besides, it helps them track their competitors’ marketing efforts
What Does a Social Media Tracker Do?
- A social media tracker is a type of app that enables businesses to track and analyze their social media campaigns. It comes with features such as analytics, monitoring, tracking, and reporting.
- With an analytic tracker, businesses can analyze the data related to their social media campaigns, track KPIs (key performance indicators), and analyze the campaign’s performance.
- A social media monitor helps businesses stay connected and aware of what’s happening in the industry and on social media. It lets them keep tabs on their brand’s presence on different platforms.
– A social media tracking app can help businesses measure their social media campaigns’ performance and identify key influencers, trends, and topics relevant to their business. Besides, it helps them track engagement across various networks and identify which posts are resonating with the audience most effectively.
Finally, a social media tracker app can help businesses stay on top of their marketing strategy and track the progress of their campaigns to ensure they get the desired results.
Top 10 social media trackers
1) Mentionlytics
The first one is Mentionlytics which offers a variety of options as follows:
– Get real-time insights on the performance of your campaigns with detailed analytics reports.
– Monitor and analyze your social media presence by tracking followers, engagement, and key metrics. With this tool, you can see which posts are generating the most interest and perform analysis on your performance metrics to identify potential improvements for your campaigns.
– Mentionlytics offers a variety of marketing tools including campaign tracking, keyword tracking, audience targeting, platform tracking, keyword research, ad tracking, and reporting.
– From these tools, marketers can view real-time insights on how their social media campaigns are performing and make adjustments as needed.
– With keyword tracking, marketers can analyze their campaigns based on what keywords are driving the most traffic to their website. This information can help them optimize their campaigns for better performance.
– Besides marketing tools, Mentionlytics offers brand sentiment and customer feedback in one streamlined platform. This makes it easy for marketers to track social media activity across multiple platforms and stay informed about what’s working best for their brand.
With all these features combined, marketers can use Mentionlytics to monitor social media campaigns effectively and optimize them for success.
2) Hootsuite
Hootsuite is a leading social media analytics tool that provides real-time insights from social media analytics tools. It allows users to schedule posts in advance, track audience performance, analyze engagement metrics, evaluate campaigns’ success, and more. Furthermore, users can create various tracking options for their campaigns, such as goals, metrics, and conversions. This helps users measure the performance of their social media strategy and adjust it accordingly.
You can use this tool to:
– Schedule posts in advance and track their performance.
– Create campaigns with various tracking options, such as goals, metrics, and conversions.
– Use social media monitoring to analyze audience engagement and measure the success of campaigns.
– Use social media analytics to track competitors and industry trends to stay competitive.
With the help of Hootsuite, users can monitor activity across different social media channels easily and effectively.
3) Sprout Social
Another popular social media tracker is Sprout Social. It has some amazing features that enable its users to easily use this tool. Some of the features are:
- You can monitor your brand’s social media performance across multiple platforms, including Twitter, Facebook, Instagram, and blogs-with Sprout Social’s social media activity tracking platform.
- It enables you to identify and respond to customer conversations in real-time with Sprout’s social monitoring tool. This will allow you to track and analyze key performance metrics from a single dashboard, giving you insights into the conversation around your brand.
- It also helps you to track and analyze competitors’ social media activity with Sprout’s social media monitoring tool. This will help you better contextualize the conversation and identify potential opportunities for marketing campaigns.
Finally, use Sprout’s scheduling and automation features to post content on social media at optimal times and intervals. This will ensure that your posts are consistent with current trends and resonate with audiences. By using Sprout’s tools, you can track your brand’s social media performance and optimize it for success across all platforms.
4) Buffer
This tool provides detailed analytics of your campaigns, posts, and followers, allowing you to track your social media efforts and identify the best time to post on various platforms.
– Use a social media tracker to create custom reports that show the impact of specific campaigns or posts on your followers’ engagement and demographics. This allows you to analyze the success of individual posts and campaigns, making informed decisions about future social media efforts.
– Create social media campaigns with an eye toward tracking metrics such as click-through rates and cost per lead. By monitoring these key metrics over time, you can make informed decisions about the best social media content to publish.
– Finally, use a social media activity tracker to schedule posts in advance, ensuring that your campaigns and posts are optimized for maximum engagement and reach.
5) Keyhole
– Track social media conversation volume and engagement with the Keyhole tracking tool.
– Monitor the performance of campaigns using real-time analytics that allow you to track campaign performance and identify areas for improvement quickly and easily.
Keyhole helps you with social media monitoring to gather insights into brand sentiment and customer feedback from conversations. This will help you to better understand your followers’ preferences and plan marketing campaigns accordingly.
Finally, Keyhole can help you to optimize your social media marketing efforts and create a more effective strategy for generating leads, shares, and conversions.
6) TalkWalker
The TalkWalker tool is easy to use with interesting features, some of them are:
- Talkwalker’s AI-powered platform allows for deep insights into social media conversations.
- With access to real-time data, you can track and analyze performance metrics in real time, making it easy to understand the effectiveness of your social media campaigns.
- The intuitive dashboard provides a centralized view of your social media activity, making it easy to track marketing campaigns and analyze performance.
- Automate reports with custom filters and message tracking alerts, providing real time insight into social media campaigns. Plus, you can export data as a CSV file for further analysis and reporting.
Finally, with its robust tracking capabilities, Talkwalker gives marketers the ability to gain complete visibility into their social media activities.
That way, they can optimize their campaigns and make informed decisions about their social media strategy.
7) Brandwatch
- Brandwatch offers in-depth insights into social media conversations and trends.
- With powerful filters and alerts, you can automate your monitoring and reporting.
- You can analyze data from Twitter, Instagram, YouTube, and Reddit.
- Use natural language processing to gain a deeper understanding of customer sentiment.
In addition, Brandwatch has a range of features to help you optimize your social media marketing efforts and make the best decisions for your business.
8) NetBase Quid
NetBase Quid is a comprehensive social media analytics platform that provides you with real-time monitoring, insights, tracking, and reporting of social media campaigns. This allows you to make informed decisions and stay ahead of the competition.
The platform features AI-driven analytics that provides a clear picture of consumer sentiment and preferences. It also provides real-time monitoring of social conversations to stay ahead of the game. The platform’s automated reporting capabilities allow you to generate easy-to-understand reports for stakeholders.
As a result, you can keep track of your social media campaigns and make informed decisions without any hassle.
9) Tailwind
Tailwind is a great option for businesses looking to analyze social media metrics in an automated fashion. It offers a range of features to effectively monitor social media conversation, analyze keyword tracking data, and analyze real-time data. This tool has some other options, we listed some of them below:
- Use Tailwind to track your social media performance and compare it to competitors.
- It provides automate content scheduling and optimize timing for maximum reach.
- It also helps you to analyze your engagement rate, followers, impressions, and more. This will help you identify potential marketing initiatives and track their effectiveness.
- Automate monitoring of conversations in real-time to track sentiment around your brand. This can help you analyze social media trends and make informed decisions about your marketing campaigns.
- It also provides robust reporting capabilities that let businesses comprehensively track their social media performance.
10) Hubspot
- Hubspot helps you track the performance of social media campaigns in real time.
- Use Hubspot tools to analyze key metrics such as reach, likes, comments, shares, and clicks.
- It enables you to monitor social media channels for trends and keyword insights to inform future marketing strategies and campaigns.
- Consider monitoring your posts on social media platforms such as Twitter, Facebook, and Instagram, using the Hubspot tool. This way, you can keep tabs on how your content is performing across various platforms.
Finally, Hubspot helps you to analyze data from a variety of sources to get an overview of your social media marketing efforts that will help you make informed decisions regarding the future direction of your campaigns.
Conclusion
Social media trackers are a great way to monitor your social media activity and establish the best possible social media strategy. They help you create better content, measure social media performance, analyze social media data, and more. They also make analytics easier to understand. Given how crucial social media is for brand mentions, followers, and engagement, social media trackers are a must-have tool. If you’re looking for an activity tracker to help boost your social media efforts, we’ve provided a list of the best ones above.
