Instagram Rich List in 2023

From photography enthusiasts to influencers, everyone loves Instagram. Its reach and popularity means that several famous names with a humongous following can use the platform to make money. And this is why many of the top-earning celebs on Instagram in 2023 earn millions of dollars per post.

Rich list instagram

With several new features on Instagram introduced through 2023, it is expected that creators on the platform will be able to earn more than they currently do. This also means that celebrities, depending on their influence on the market, might also see an upward rise in their revenues from Instagram.

Here we are listing the top 10th stars on Instagram:

1. Cristiano Ronaldo

Rich list: cr7

Cristiano Ronaldo is one of the best football players in the world. His impact on the world of football cannot be ignored.

Ronaldo is a two-time FIFA World Player of the Year and two-time Ballon d’Or winner, among other accolades.

It’s fair to say that Ronaldo has had a successful career as a champion and one of the best players in the world.

He is also among the top 10th celebrities on social media with almost 550 million followers on Instagram, and he can charge the most for a sponsored post, with the footballer able to command as much as $1.6m to endorse a product on social media. 

2. Kylie Jenner

Kylie Jenner is arguably one of the most successful beauty entrepreneurs in the world. With a net worth of $1 Billion, Kylie has made a name for herself and a fortune for her investors with her Kylie Cosmetics line. The 20-year-old took to social media to build an empire, and she has used it wisely.

The young entrepreneur has a loyal following on Instagram, Twitter, and Snapchat, who are constantly looking out for new products from her brand and getting excited about the updates. Her social media followers have helped promote her products and influence a larger audience. Her strategies for growing her brand and influence have been brilliant, too.

She started a YouTube channel to promote her products, which is another medium through which she reaches millions of people. Kylie has also been active on other platforms such as television shows, fashion shows, etc., which allows her to reach out to large audiences and generates more interest in her products. Kylie has over 300 million on Instagram and is one of the most famous person on this platform.

3. Leo Messi

Rich list: messi

Leo Messi is a world-renowned footballer who has been awarded with a host of accolades for his superb performances on the field.

Messi has taken the world by storm with his magical football skills and ability to score goals from anywhere. He was born with a natural ability and skill for the game, Messi first drew attention with his pace and footwork. His ability to improvise in games has earned him the moniker of ‘ Magician’ and he is widely considered as one of the greatest players of all time.

Besides his football abilities, Leo Messi is a humanitarian icon, and he uses his influence to promote causes like cancer awareness, education, and environmental protection. Messi is one of the most famous people on Instagram, with over 432 million followers, and he’s making a lot of money off this platform like so many other celebrities! 

4. Selena Gomez

Selena Gomez is an American actress, singer, and philanthropist. She rose to fame in the Disney scene as a singer for the pop group ‘i.O.E.E.’ Her first solo album ‘Kiss & Tell’ was a critical and commercial success, debuting at No. 2 on the Billboard 200.  Her initial roles were in ‘The Wizards of Waverly Place’ and ‘Barbie: Life in the Dreamhouse’.

Furthermore, her music career has spanned over a decade, with over 20 million records sold globally. Selena has also become a prominent activist for women’s rights and gender equality. She is an avid supporter of charities and causes such as Planned Parenthood and the Humane Society.  She is currently on a world tour with her band, Selena Gomez & the Scene, and plans to launch a second album by year-end.

Likewise, she is also active on different platforms like TikTok and Instagram and makes lots of money from these platforms just by posting or sharing a sponsored post. She has 318.9M followers on Instagram and an incredible account growth of 2.40%. She likes to share pictures and videos of her daily life and current and upcoming projects.

5. Dwayne Johnson

Rich list: the rock

The success story of Dwayne Johnson is a testament to the importance of hard work, determination, and a fair amount of luck. The former college football player from North Carolina rose to stardom as a professional wrestler, but turned his attention to acting after being dissatisfied with his job as a stuntman.

Since then, he has starred in multiple blockbusters such as “Jumanji,” “The Scorpion King,” and “Fast & Furious 7.” His current earnings are estimated at $75 million. His hard work has also enabled him to be a successful businessman by launching a production company called Seven Bucks Productions.

In addition, Johnson has been involved in charity work by supporting various social organizations such as Make-A-Wish Foundation and United Negro College Fund. Besides, he is very famous on Instagram. He mostly shares about his lifestyle and his family.

He makes good money off this platform and is among the highest-paid people on Instagram.

6. Kim Kardashian

Kim Kardashian is a social media influencer with a global audience. In a 2017 interview with Business Insider, she said that her career as an influencer started when she was 21 years old and had about 400 followers on the social media platform Instagram.

Her career has now taken off, and she has over 300 million followers on Instagram. She has become a household name and her influence extends beyond social media. Kim Kardashian’s business ventures are worth $1.8 Billion. Kim has launched several products under her namesake brand, including lip kits, body towels, and beauty products.

She also became the first woman to launch a men’s fragrance on a major platform, and has been featured in campaigns for brands such as Samsung and Kylie Cosmetics. Kim uses her social media platform to advocate causes such as body positivity, girl empowerment, and women’s rights.  The impact of Kim Kardashian on fashion and beauty trends is evident from the various looks she posts on social media.  

7. Ariana Grande

Ariana Grande is a singer, songwriter, and actress. She rose to fame in 2013 with the hit single “The Way” from her sophomore album My Everything. Since then, she has become a global superstar, releasing several hit albums and singles and appearing in several prominent roles in film and television.

Her music has been praised for its signature bright tone and unique style, and her advocacy for social causes has earned her a large following among young audiences. She has embraced her role as a pop star by embracing fashion trends and using her platform to speak out on divisive issues such as gun violence.

The charitable activities undertaken by Ariana Grande have included performances at charity events, donations to organizations advocating women’s rights and equality, and support for public health programs. Ariana is also one of the famous women on Instagram, with almost 350 million followers and an engagement of 1.05%. She mostly shares about his new songs or albums and makes excellent money!

8. Beyoncé Knowles

Rich list: beyonce

Beyoncé Giselle Knowles is a globally recognized music and fashion icon. In the span of her career, she has influenced the fashion and beauty industry with her unique style and fashion sense.

She has also been an advocate for female empowerment and gender equality, using her influence to shine a light on important social issues. In 2017, Beyoncé launched her own creative agency called Parkwood Entertainment, which focuses on creating content that promotes female empowerment.

Her business ventures have also seen success with products such as Lemonade, a brand that promotes women’s empowerment through a variety of products and initiatives. Not only has Beyoncé inspired people worldwide with her accomplishments in music and fashion, but she continues to inspire others with her determination and determination to be the best.

Beyoncé is a celebrity who is well known on the Instagram and is among the top famous ones on this platform. She has more than 297 million followers.

9. Khloé Kardashian

Khloé Kardashian is a popular American social media star and model. She rose to fame as a television personality on the reality TV series “Kourtney and Khloé Take Miami” for E! Entertainment.

Since then, she has been involved in various business ventures such as designing her own clothing line, “Kardashian Kollection,” becoming a spokesperson for products like Pantene and Cover Girl, and launching her cosmetics brand, “Kardashian Beauty.”

Through these ventures, Khloé has gained a large social media following of over 280 million followers on Instagram. Her influence on social media is evident from the number of social media influencers who follow her as well. She has also taken part in promoting awareness about body image issues among women and children through the E! Network’s ‘Kardashian Sisters’ initiative.

Her influence on social media is immense, with many followers developing a strong attachment to her not just because of her professional achievements but also because of her down-to-earth attitude, approachability, and positivity. Overall, Khloé’s career trajectory shows that hard work can pay off no matter what your background or gender.

10. Kendall Jenner

Kendall Jenner became a successful model and influencer by working hard and being open to new opportunities. She rose to fame with a vibrant Instagram presence and a string of high-profile campaigns.

Her fashion style has helped shape the trends in the industry, paving the way for more diverse styles. Apart from featuring in fashion magazines and campaigns, she has also lent her voice to various causes, using her influence to bring awareness about social issues. She’s also a vocal advocate for mental health awareness, imploring people to be kind to themselves and others.

Kendall’s success is due to her ability to balance being a role model and an influencer while maintaining a balanced lifestyle. What sets her apart from other models is her genuine love for fashion and an unwavering passion for what she does. Kendall Jenner is one of the most high-paid models, and she’s also very famous on Instagram with over 260 million followers and makes a lot of money off this platform with her influence and sponsored posts.


As a whole, celebrities lead a very public-oriented life and are subject to media criticism. However, their popularity among the masses is a testament to the fact that they have a dedicated fan base who supports them through thick and thin. It is also worth noting that most of these stars have millions of followers on social media like Instagram. So, if you’re looking for social media influencers, check out this list of 10 stars you wouldn’t want to miss.

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